Trade Marketing Executive
Job Description
Description
JOB PURPOSE
The purpose of the position is to assist in the OTIF execution of the Trade Marketing Strategy(s) as well as to ensure optimal execution and reporting. Ensure the consumer proposition and brand identity is reflected in all instore activations, as per the brand team direction.
ESSENTIAL ACCOUNTABILITIES, RESPONSIBILITIES AND KPIs
·                         Responsible for the execution of the annual trade marketing calendar
·                         Support on the complete execution of trade marketing plans related to new launches for the business
·                         Coordinate internally with all relevant departments to collect and analyze all information relative to ensure the execution of the Trade marketing calendar
·                         Manage production, volumes, delivery and allocation of POSM based on agreed artworks with the Brand team and volumes with the sales team for instore activations
·                         Compile competitor activities based on planned market visits
·                         Manage and act as the main link between external suppliers/agencies and the organization, for all activities related to the execution of trade
·                         Assist in providing planograms using the planogram software to the sales team
·                         Assist to maintain procedures for preparation, executing of all trade marketing activities
·                         Analyze data and trends, investigate issues related to execution, ability to identify solutions and recommend actions
·                         Provide professional, efficient and timely advice and/or internal communication for any action that impacts instore execution
·                         Assist in the proper implementation of the Annual Trade Marketing plan to ensure that efficiency and effectiveness of the investment is optimized
·                         Assist to ensure that all required legal documentation is available on time and in the proper format for all Trade Marketing & Events related matters
SKILLS AND QUALIFICATIONS
·                         Bachelor&rsquo s Degree or equivalent
·                         3+ years of experience in a Trade Marketing role
·                         Proven ability to identify and convert new business opportunities
·                         Strong communication, negotiation and analytical skills
 
