Sr. Marketing Manager

Job Description

Overview of the role:

•   Marketing Strategy, plan & implementation

•   Management of:

• Experiential projects, sponsorships/ partnerships – planning and strategy implementation.
• Social media strategy development and implementation, separately for each business – relevant to the brand positioning to maximise engagement, opportunities, and loyalty
• Agency partner relationships

•   Coordination of: 

• Public Relations planning and execution
• CRM communication across the customer journey
• In conjunction with the Performance management team, responsible for supporting the businesses in the development and implementation of their digital strategy including the execution, maintenance and optimising of all digital plans
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What you will do:

•   Marketing Strategy, plan & implementation

• Define and develop the annual marketing strategy in alignment with the business’ objectives
• Design the corresponding communications plan in accordance with the approved strategy
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•   Brand Management

• Develop a strategic direction plan for brand’s association with external/internal stakeholders (AFA brands, external but relevant businesses) as part of the wider experiential strategy.
• Work with the heads of each business and central PR team to develop the appropriate communication & PR strategies. 
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•   Social Media Management

• Development and strategic steering of the brand social media strategy in line with the wider marketing and business goals 
• Development and management of “always-on” brand and product social content complimenting ongoing campaigns and brand positioning
• Integration and implementation of social media into all brand activities, both physical and virtual.
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•   Digital:

• Coordinate cross functionally with internal teams to manage:
• Individual business websites to ensure compliance to brand standards, tonality, and communication direction 
• Digital media planning & performance 
• CRM communications to ensure efficiencies of outbound marketing initiatives
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•   Campaign and Agency management

• Active participation in all campaign planning, management, and implementation across the agency ecosystem.
• Active participation in agency partner management with marketing colleagues and attendance of all agency status sessions.
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•   Analytics & Reporting

• Development and implementation of regular reports, in cooperation with business head and central marketing team, focusing on brand performance in the experiential and digital spaces. 
• Delivery of a quarterly “insights” report focusing on brand performance in the responsible domain for the previous quarter – aimed at providing tangible recommendations towards “future plans” to meet both brand and business goals.

Skills

Required Skills to be successful:

• (8) years’ experience 
• Automotive or service industry experience 
• Good communication skills
• UAE or GCC experience 

About the Team:

In this position you will be working in a fast paced and diverse environment. You will be reporting directly to the Head of Marcomms & Planning.

What equips you for the role:

Minimum Qualifications and Knowledge: Business qualification with a strong understanding of operational & commercial marketing

Minimum Experience: 3 – 5 years marketing experience with relevant exposure to the automotive industry.

Job-Specific Skills: 

•   Excellent verbal and written English communication skills essential. 

•   Due to the nature of this exciting opportunity, the role will need to be highly flexible, can move in a fast-paced competitive environment, and deliver against team objectives. 

•   Needs to be fully proficient in Microsoft Office Tools (Word, Excel and Powerpoint)

Behavioural Competencies: 

•   A confident self-starter

•   Ability to think clearly under pressure

•   Deliver measurable results under tight timelines 

•   Confidently manage multiple stakeholders. 

Gallup Strengths: 

•   Strengths could include ideation, maximiser, arranger, adaptability.