Social Media Specialist
Job Description
<p><span>We are seeking a highly creative, dynamic, and results-driven Social Media Specialist to join our team and take charge of our social media presence and initiatives. As a Social Media Specialist, you will play a crucial role in enhancing our brand visibility, engaging with our target audience, and establishing strong relationships with influencers. Your main objective will be to create compelling and viral content across various social media platforms to drive user engagement, increase brand awareness, and boost our online presence.</span></p><p><strong>Responsibilities:</strong></p><p>路 Develop and implement social media strategies aligned with the company’s marketing goals and objectives.</p><p>路 Act as a guardian for the brand across all digital and social mediums and maintain a consistent visual brand identity across all work delivered.</p><p>路 Manage and maintain the organization’s presence on social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Tik Tok, YouTube and any other platforms NOVVI is looking at. </p><p>路 Create engaging content, including text, image, and video, to drive brand awareness and engage the target audience.</p><p>路 Monitor social media channels for industry trends, competitive insights, and relevant conversations to identify opportunities for engagement.</p><p>路 Respond to comments, messages, and inquiries from potential clients, talents, followers in a timely and professional manner.</p><p>路 Work with the digital team as well as head of marketing and collaborate with cross-functional teams, ensuring our social media efforts and presence is in alignment with the Brand Standards, marketing campaign objectives etc. </p><p>路 Track and analyze social media performance using analytics tools to measure the effectiveness of campaigns and make data-driven recommendations for improvement.</p><p>路 Be a continued learner and stay up to date with the latest social media trends, platforms, and best practices, and proactively suggest innovative ideas for social media campaigns.</p><p>路 Monitor and manage social media advertising campaigns, work with the department head in budget allocation, targeting, and optimization.</p><p>路 Identify, shortlist, and engage with key influencers, industry professionals, and brand advocates to foster partnerships and amplify brand reach with a focus on elevating NOVVI to be the brand it is meant to be.</p><p>路 Develop and maintain relationships with social media platform representatives to stay informed about new features, tools, and advertising opportunities.</p><p><strong>Requirements:</strong></p><p>路 Bachelor’s degree in marketing, communications, or a related field.</p><p>路 Experience of a minimum 2 years in related field.</p><p>路 A keen eye for detail</p><p>路 Problem solving skills and proactivity in providing solutions </p><p>路 In-depth knowledge of social media platforms, trends, and best practices.</p><p>路 Strong written and verbal communication skills.</p><p>路 Proficiency in content creation and management tools, as well as social media analytics platforms.</p><p>路 Experience with social media advertising and campaign management.</p><p>路 Creative & strategic thinker with an agile mindset being able to adapt to a dynamic environment.</p><p>路 Passion to learn and develop continuously. </p><p>路 Understand the nuances of paid and organic media</p><p>路 Experience in Adobe Creative Suite, Canva (or other AI-based platform/software) and designing skills</p><p>路 In-depth knowledge in using 3<sup>rd</sup> party social media tools for monitoring, listening and analysis, such as: Hootsuite, Sysomos, Social Bakers, other.</p><p>路 Team Oriented: Team player and will work well in a multicultural environment.</p><p> </p><p><br></p>
