Social Media Marketing Specialist

Job Description

<p>Social Media Executive works along with the Marketing manager &amp; team to manage and implement marketing strategies, handle social media accounts and campaigns.</p><p><br></p><p><u>Roles and Responsibilities:</u></p><p><br></p><p>· Assist the marketing manager in building efficient and intuitive marketing strategic plan.</p><p>· Execute the strategy by competitive research, platform determination, benchmarking and audience identification.</p><p>· Generate, edit, publish and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages prospects to action in our social media channels and visit our website.</p><p>· Engage in relevant conversations on behalf of the brand, and “soft selling” the product by providing support to current and prospective customers.</p><p>· Set up and optimize company pages within each platform to increase the visibility of the company’s social content.</p><p>· Moderate all user-generated content in line with the moderation policy for each community.</p><p>· Create editorial calendars and syndication schedules.</p><p>· Support advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events.</p><p>· Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.</p><p>· Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.</p><p>· Collaborate with external website &amp; blog manager, SEO team &amp; graphic designers.</p><p>· Collaborate with manager in preparing social Media budgets and monitoring expenses.</p><p>· Define most important social media KPI’S.</p><p>· Stay up to date with the trendy social media tools.</p><p><br></p><p><u>Requirements:</u></p><p><br></p><p>· Min 2-3 years UAE experience as an Marketing or Social Media Executive with skills in Social media, Content Generation, Digital Marketing in an agency or company setup.</p><p>· Bachelor’s degree in marketing or Mass communication or Advertising or Design Management background is mandatory.</p><p>· Previously worked with high-end luxury brands would be an advantage.</p><p>· Excellent consulting, writing, editing skills (photo/video/text using canvas, etc).</p><p>· Demonstrable social networking experience and social analytics tools knowledge.</p><p>· Knowledge of social media automation tools.</p><p>· Knowledge of online marketing and a good understanding of major marketing channels.</p><p>· Graphic designing and basic animation skills.</p><p>· Passionate about learning new skills and growing.</p><p>· Candidate who is immediately available will be given the preference.</p><p>· Office Location: Dubai</p><p>· Fluent in both English and Arabic is mandatory for the role.</p>