Social Media Marketing Manager

Job Description

<p>We’re TMC Shipping. We pride ourselves on our service and excellence across all our teams and services. We are a global company with offices in UAE, Greece, and India. We’re a fast-growing shipping company that specializes in dry bulk commodities and shipping management.</p><p> </p><p>We deliver excellence every step of the way, while safely carrying the most sensitive cargo for our international clients between the most demanding ports around the world.</p><p> </p><p>Our teams, ships, and services are designed to deliver the fastest, safest, and most cost-effective international shipping solutions possible, propelling you and your business forward.</p><p> </p><p>As a company, we want to create unique and valuable content on LinkedIn to raise awareness of our brand and product and drive conversion to our website.</p><p>To do this effectively we are looking for an experienced social media manager who is as passionate about our success as we are.</p><p> </p><p>We want to give someone the opportunity to shine, while they grow our brand and business with us.</p><p> </p><p><strong><u>About the job</u></strong></p><p>An exciting opportunity has arisen to join TMC Shipping as Social Media &amp; Content Executive. You will be responsible for the management of TMC Shipping’s LinkedIn social pages, community management, and creative content assets. A natural storyteller, you should be creative yet analytical, with excellent copywriting skills and impeccable attention to detail. Your passion and skill must be focused on scaling engagement on LinkedIn but ultimately converting them to our website.</p><p><br></p><p><strong><u>Responsibilities</u></strong></p><p>● You will be the only person working internally with the sole focus of growth hacking our LinkedIn page, so you must be organized, passionate, and very experienced in delivering success.</p><p>● Copy creation and oversight.</p><p>● Support with the planning and execution of content from concept to delivery.</p><p>● Maintain, track, analyze, and report our social channel and website performance.</p><p><br></p><p>● Curate and run TMC Shipping’s social media channels (opening new ones if needed) ensuring content is in line with the marcoms calendar and product deliveries.</p><p>● Ensure all content is aligned with brand values, consistent and customer-centric Planning – responsible for forward planning and scheduling of all social posts and campaigns, using scheduling tools as relevant and manually publishing when necessary.</p><p>● Obtain approval for social plans on a monthly basis from relevant stakeholders.</p><p>● Respond in real-time to new content and industry / markets changes.</p><p>● Present new, innovative, and creative ideas for posts and stories to drive follower engagement and growth.</p><p>● Complete all community management and escalate queries to TMC management when needed.</p><p>● Write engaging and on-brand copy, ensuring that tone of voice is relevant to TMC’s target customers.</p><p>● Compile monthly analytics reports.</p><p> </p><p><strong><u>Requirements:</u></strong></p><p>● 2+ years of proven digital marketing or editorial experience in a multi-tasking role</p><p>● Previous experience in the shipping industry would be a big plus.</p><p>● Proficient in Adobe Suite with graphic design skills desirable</p><p>● Proficient in the use of social media platforms, content management systems, Google Analytics, social media monitoring platforms, and native analytics. Able to interpret and apply data to influence strategic content plans.</p><p>● Proficient in MS Office</p><p>● Strong presentation skills</p><p>● Passionate about social media, culture, and marketing</p><p>● Excellent written and spoken English.</p><p>● Impeccable attention to detail with exceptional written and verbal communication skills.</p><p>● You must be a confident team player, who is able to thrive in a fast-paced environment.</p><p>● You must have had experience working with and reporting to a company’s leadership team.</p><p>● You must also be self-confident and happy to work on your own initiative and drive.</p><p>● We need someone based in either Dubai or India with the ability to travel between offices if ever needed – although this is not a regular event.</p><p>● You must have the ability (legally) and willingness to work in Dubai or India on full-time basis, without restriction and the necessary self-commitment that would be required for this position.</p><p>● Google Analytics courses and good working knowledge of Google Suite essential</p><p>● Knowledge of Adobe platforms is preferable.</p><p> </p><p><strong><u>All references will be thoroughly checked</u></strong></p>