Social Media Manager
Job Description
<p>Develop and implement a comprehensive social media strategy aligned with the company’s goals and target audience. This involves identifying key social media platforms, content themes, posting frequency, and engagement tactics.</p><p>Create engaging and relevant content for various social media platforms, such as posts, videos, images, infographics, and stories. Ensure that the content is consistent with the brand’s voice and style guidelines.</p><p>Plan and execute social media campaigns to promote products, services, or events. This includes setting objectives, creating campaign-specific content, scheduling posts, and monitoring campaign performance.</p><p>Actively engage with the audience on social media platforms by responding to comments, messages, and mentions. Foster positive relationships with followers, address inquiries or concerns, and encourage participation.</p><p>Monitor social media channels for brand mentions, industry trends, and customer feedback. Use social listening tools to gather insights and identify opportunities for improvement or content creation.</p><p>Track and analyze social media performance metrics, such as reach, engagement, conversions, and follower growth. Prepare regular reports to measure the effectiveness of social media efforts and make data-driven decisions.</p><p>Identify and collaborate with relevant influencers or brand ambassadors to amplify the brand’s reach and engagement. Manage influencer partnerships, including negotiations, content approvals, and tracking results.</p><p>Stay Updated on Trends: Keep up-to-date with the latest social media trends, algorithm changes, and best practices. Experiment with new features and strategies to optimize social media performance.</p><p>Develop and execute paid social media campaigns using platforms like Facebook Ads, Instagram Ads, or LinkedIn Ads. Optimize targeting, budgets, and creative elements to achieve campaign objectives.</p><ul><li>Collaborate with other teams, such as marketing, PR, customer service, or sales, to align social media efforts with overall business strategies. Provide support for social media integration into broader marketing campaigns.</li></ul>
