Social Media Manager

Job Description

<strong>Position: </strong>Social Media Manager<p><br></p><strong>Reports to:</strong> Head of Social Media<p><br></p><strong>Department:</strong> Marketing<p><br></p><strong>Role Purpose: </strong><p><br></p>The Social Media Manager is responsible for the development and implementation of social media activities and plans for the @NEOM handles across 7 channels; reflecting the broader NEOM marketing and communications strategy. The role requires close collaboration with a variety of teams across Digital, Media, Brand, Content, Campaigns, and Experiential Marketing in addition to NEOM’s Sectors and Regions. This is a career-defining opportunity to work on the most ambitious project in the world and manage one of the most active brands on social media in the region.<p><br></p><strong>Key Accountabilities and Activities:</strong><p><br></p><ul><li> Work with the Social Media HOD on the implementation of the social media strategy across NEOM’s 7 social media channels. </li><li> Conceive, create, and execute innovative social media marketing campaigns to deliver brand affinity and increased consumer engagement. </li><li> Develop, plan and execute quarterly hub social media series to grow NEOM’s community across all channels and increase organic engagement and reach. </li><li> Serve as the primary point of contact with the appointed social media agency and manage day-to-day communications and deliverables. </li><li> Work with regions, sectors, and other internal stakeholders across the organization to support and amplify their activities on Social. </li><li> Work closely with the marketing campaigns team to manage the development of surrounding social content that is bespoke to each channel. </li><li> Work closely with the Partnerships Marketing teams to develop a joint social media campaign for NEOM’s commercial partners. </li><li> Ability to re-purpose social media content for different social media platforms based on a deep understanding of how content is consumed differently on each channel </li><li> Ideation on quick wins and reactive/agile content creation </li><li> Develop and manage relationships with 3rd party vendors such as agencies, production houses, and adaptation partners. </li><li> Effectively manage NEOM’s social media reputation through world-class community management, moderation, social listening, and social care. </li><li> Develop NEOM’s domestic social influencer/creator strategy and work on influencer outreach programmes. </li><li> Manage NEOM’s employee advocacy programme and ensure successful adoption of the platform. </li></ul><p><br></p><strong> Knowledge, Skills and Experience: </strong><p><br></p><ul><li> 8+ years of concentrated experience with social media channels and deep understanding of digital marketing; proven ability to significantly drive engagement and conversion. </li><li> Deep understanding of the Saudi social media scene, culture, and trends but also experience with working on global social media campaigns for international markets </li><li> Strong understanding of social media measurement and insights as well as overall digital analytics </li><li> Proven experience working on influencer marketing campaigns </li><li> Social Media experience within Tourism, FMCG, Retail/Property or hospitality industry. </li><li> A proven track record in agency management and internal stakeholder engagement. </li><li> Excellent project management skills </li><li> Creative thinker who can be both innovative and execution-oriented </li><li> Able to work in an ambiguous, ‘internet-speed’ environment </li><li> Strong interpersonal skills and demonstrated ability to influence management </li><li> High attention to detail and proven ability to manage multiple, competing priorities simultaneously </li><li> Excellent team player and interpersonal skills. </li><li> Ability to work under pressure and on tight deadlines in a fast-paced environment </li></ul><p><br></p><strong> Qualifications: </strong><p><br></p><ul><li> Degree, Marketing / Digital Marketing, Communications or Media </li><li> Relevant industry qualifications</li></ul>