Social Media / Digital Marketing Coordinator
Job Description
<p><span>Position Overview:</span></p><p><br></p><p><span>We are seeking a highly motivated and creative individual to join our team as a Social Media / Digital Marketing Coordinator. In this role, you will be responsible for developing and executing social media campaigns and creating engaging content for various platforms. The ideal candidate has a strong understanding of social media trends, excellent communication skills, and a passion for digital marketing. We encourage candidates who are starting their career in Digital Marketing to submit their application.</span></p><p><br></p><p><span>Responsibilities:</span></p><ul><li><span>Develop and implement social media strategies to increase brand awareness, drive engagement, and generate leads.</span></li><li><span>Plan, create, and schedule social media campaigns across various platforms, such as Facebook, Instagram, Twitter, LinkedIn, and YouTube.</span></li><li><span>Monitor and analyze campaign performance using social media analytics tools and adjust strategies as needed.</span></li><li><span>Collaborate with cross-functional teams to align social media campaigns with overall marketing objectives.</span></li><li><span>Stay updated on industry trends and emerging social media platforms to ensure the company remains at the forefront of digital marketing.</span></li><li><span>Create compelling and relevant content for social media platforms, including written posts, captions, graphics, images, and videos.</span></li><li><span>Develop a content calendar and schedule posts to ensure a consistent and engaging social media presence.</span></li><li><span>Write clear, concise, and persuasive copy for social media posts that align with the brand’s voice and messaging.</span></li><li><span>Collaborate with designers to create visually appealing graphics, images, and videos for social media posts.</span></li></ul><p><br></p><p><span>Requirements:</span></p><ul><li><span>At least 2+ years proven work experience as a social media marketer or in a similar role. </span></li><li><span>Experience in managing social media platforms and executing successful social media campaigns.</span></li><li><span>In-depth knowledge of various social media platforms, including Facebook, Instagram, Tiktok and Snapchat and with social media management tools and analytics platforms.</span></li><li><span>Understanding of social media trends, best practices, and emerging technologies.</span></li><li><span>Strong writing and editing skills with the ability to create engaging content. Strong creative abilities and develop unique ideas for content and campaigns.</span></li><li><span>Proficiency in multimedia content creation, including image editing, video editing, and graphic design.</span></li><li><span>Familiarity with Adobe Creative Suite, including Photoshop, Illustrator or in Figma is an advantage</span></li><li><span>Basic knowledge of SEO/ SEM principles and keyword optimization is an advantage.</span></li><li><span>Data-driven mindset with the ability to analyze social media metrics and derive insights.</span></li><li><span>Excellent communication skills, both written and verbal. Ability to collaborate with cross-functional teams, including marketing, design and sales.</span></li><li><span>Proactive in exploring new social media trends, features, and tools to stay ahead of the curve.</span></li></ul><p><br></p>
