SEO Specialist
Job Description
As an SEO Specialist at Tamatem: you will focus on developing and implementing effective strategies to improve our online visibility and website rankings. The ideal candidate should have a solid understanding of SEO best practices, keyword research, content optimization, and data analysis.
Your role within Tamatem’s world:
- Develop optimization strategies that increase the website’s search engine results rankings
- When conducting paid search campaigns, the SEO Specialist will execute tests, collect and analyze data and results, and identify trends and insights to achieve maximum ROI
- Closely collaborate with the web development team to ensure SEO best practices are followed adequately throughout the website content
- Work with editorial and marketing teams to drive SEO in content creation and content marketing
- Take responsibility for page optimization for search engine marketing
- Perform ongoing keyword research, discovery and optimization for new relevant keywords to use throughout the company website and marketing materials
- Research and implement search engine optimization recommendations
- Create and execute link building strategy
- Change website architecture, content, linking and other factors to improve SEO positions for target keywords
- Determine measurable goals that demonstrate improvement in marketing efforts
- Monitor daily performance metrics with SEO tools such as Google Analytics to understand SEO strategy performance
- Collaborate with others within the marketing department to manage SEO strategy
- Write compelling and high-quality website content, including blog posts and page descriptions, to improve website search results
