SEO & CRM Specialist
Job Description
<p>We are seeking a highly skilled and results-oriented<strong> SEO and CRM Specialist</strong> to join our team at Casinetto who will be responsible for developing and implementing effective optimization strategies that improve our company’s search engine rankings. You will closely monitor search algorithms set by search engines to stay up-to-date with the ever-changing SEO landscape and ensure our website remains visible and competitive. This role requires a deep understanding of SEO best practices, excellent analytical skills, and a strong ability to work collaboratively across teams.</p><p><br></p><p><span>This position will also play a vital role in retaining existing customers, increasing brand loyalty, and expanding the company’s brand value. You will be responsible for developing and implementing effective CRM strategies to optimize customer engagement and satisfaction. Additionally, you will ensure the customer database is correctly segmented to target marketing activities appropriately.</span></p><p><br></p><p><em>Core Responsibilities:</em></p><p><br></p><ul><li>Develop optimisation strategies that increase the company’s search engine results rankings</li><li>Monitoring search algorithms set by search engines to keep up with changes in the SEO landscape</li><li>Developing and integrating content marketing strategies</li><li>Driving targeted and loyal traffic to the website through effective community-building</li><li>Employing user experience (UX) and conversion rate optimisation methods to turn visitors into active users</li><li>Continually check search terms, rankings and analytics to monitor the performance of websites and make recommendations for improvement</li><li><span>Strong understanding of CRM principles, excellent analytical skills, and a passion for delivering exceptional customer experiences.</span></li></ul><p><br></p><p><em>Essential Proficiency: </em></p><p><br></p><ul><li>Experience in successfully developing and executing SEO campaigns</li><li>Understanding of search engine algorithms and ranking methods</li><li>Experience with SEO industry programs, such as Google Analytics or Adobe Analytics</li><li>Experience with Google’s Keyword Tool</li><li>A functional understanding of HTML and CSS</li><li>The ability to work with back-end SEO elements such as AREFS, Google Search Console, metadata, site speed optimisation, and related skills</li><li>Proven success in link-building</li><li>Degree in a relevant academic field</li></ul><p><br></p><p><em>Desired Expertise</em></p><p><br></p><ul><li>Ability to deploy an effective local and long-tail search strategy</li><li>A deep understanding of mobile strategy and how it relates to SEO</li><li>Experience in building inbound organic search traffic and improving SERPs</li><li>A background in creating reports showing web analytics data and site evaluations</li></ul><p><br></p><p><strong><em>Who we are</em></strong></p><p><br></p><p><strong>Casinetto</strong> has been a leading B2B foodservice distributor in the UAE since 2010 offering a carefully curated selection of the best quality and most authentic handpicked food products, from mid-range to gourmet.</p><p><br></p><p>In 2019 we launched our B2C e-grocery with the mission to transform UAE’s culinary scene.</p><p>Because everyone should be able to enjoy the rich, fresh flavours of European produce. Sourced direct from farmers and artisans and delivered to your door.</p><p><br></p><p>We are a local business that works and supports 300+ Italian and European farmers, bakers, and manufacturers to grow together while providing more than 2,000 products to our customers as we know the importance of sustainable agriculture and fresh local produce. We work with master craftsmen and women to bring to you only the best. It is an honest philosophy, <em>”Buy the Best, from the Best, to serve the Best”</em>. Remember, what you eat matters, and where it comes from matters more.</p><p><br></p><p>Since the beginning Casinetto has grown very quickly, year on year, and now extends to employing more than 100 loyal employees. By introducing only the best people with a passion for excellence our gradual but consistent growth has enabled Casinetto to take great care in looking after every customer’s needs and requirements – no matter how extreme!</p>
