Senior Technical Digital Marketing Manager
Job Description
<p><strong>Technical Digital Marketing Manager</strong></p><p><u>(Senior Profile)</u></p><p><br></p><p>Rodschinson is a global company specialized in Investment & Real Estate. Contributing to our 2023 marketing roadmap we are setting up a global panorama of our business segments and related services.</p><p><br></p><p>We are looking for a Senior Digital Marketing Manager to join our Marketing department:</p><p><br></p><p><strong>Tasks</strong></p><p><br></p><ul><li>Emailing Marketing (deliverability management)</li><li>Data management and Data Analysis</li><li>Market Research</li><li>Marketing Performance</li><li>Sponsoring (via all digital levers): LinkedIn, Display, Facebook, Google search, push notifications, native ads, YouTube, etc.</li><li>Traffic Management</li><li>Automation</li><li>Building HTML email templates</li><li>Lead Generation</li><li>Digital strategy</li><li>Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)</li><li>Identify trends and insights, and optimize spend and performance based on the insights</li><li>Plan, execute, and measure experiments and conversion tests</li><li>Collaborate with internal teams to create landing pages and optimize user experience</li><li>Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points</li></ul><p><br></p><p><strong>Your Profile</strong></p><p><br></p><ul><li>BS/MS degree in marketing or a related field</li><li>Proven working experience in digital marketing (minimum 10 years)</li><li>Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns</li><li>Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate</li><li>Experience in optimizing landing pages and user funnels</li><li>Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)</li><li>Experience in setting up and optimizing Google Ads campaigns</li><li>Working knowledge of HTML, CSS, and JavaScript development and constraints</li><li>Strong analytical skills and data-driven thinking</li><li>Up-to-date with the latest trends and best practices in online marketing and measurement.</li></ul><p><br></p><p><strong>Interested?</strong></p><p><br></p><p>Kindly send your application via the following form:</p><p>https://odoo.rodschinson.com/jobs/apply/technical-digital-marketing-manager-333</p>
