Senior Specialist, Performance Marketing

Job Description

About the Role?

Responsible for the management of digital activities across social, search and display platforms. He will plan and execute the paid digital media campaigns as well as manage the optimization and reporting. In collaboration with cross-functional teams, our specialist will be essential to ensuring that integrated digital strategies are aligned with MRSOOL objectives. Also, He/She will be responsible for managing our growth activities through different channels such as Partnerships, Activations, CRM or any other activities that can support business business growth.

What will you do?

• Strategize, execute, monitor, and manage campaigns across multiple platforms
• Oversee growth in performance to meet company goals and strategies.
• Manage the platform’s daily budgets, billing reconciliation, and spend pacing in adherence to allocations and desired return
• Map ad formats to advertising objectives
• Manage a test and learn strategy across traffic to drive insight into brand traffic behavior
• Plan and Optimize landing page testing
• Report on key performance indicators and lead generation initiatives
• Create eye-catching and informative pay-per-click text ads as well as continuously implement text ads – A/B testing.
• Collaborate with data science and marketing teams to discover, test data-driven ways to optimize performance
• Build Budget Recommendations & Pitch Decks
• Document campaign evolution to monitor the overall performance and identify best practices.
• Explore new opportunities to grow campaigns more efficiently and effectively
• Test new channels and trends to build credibility, remain competitive and have an added value
• Ensure a data-led approach to all activity, create a clear testing & learning strategy
• Cooperate with CRM team to make sure that we are leading the growth in the right way

Provide monthly and annual plan for product enhancement to provide seamless user experience