Senior Social Media Specialist

Job Description

<p>Building and executing social media strategy through competitive and audience research, furthermore, setting up and optimizing company pages within each social media platform.</p><p><br></p><p><strong><u>Job responsibilities:</u></strong></p><ul><li>Developing social media content plans that are consistent with the company’s brand identity.</li><li>Builds and executes social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification</li><li>Generates, edits, publishes and shares daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action</li><li>Sets up and optimizes company pages within each platform to increase the visibility of company’s social content</li><li>Moderates all user-generated content in line with the moderation policy for each community.</li><li>Tests and analyzes keywords and campaigns’ design to increase ROI.</li><li>Handles all E-mail Marketing campaigns.</li><li>Launches and optimizes various campaigns.</li><li>Prepares reports and dashboards concerning different Social Media activities.</li><li>Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.</li></ul><p><br></p><p><br></p><p><strong><u>Qualifications:</u></strong></p><p><br></p><ul><li> 3-5 years of relevant experience.</li><li>Bachelor’s degree in marketing, or a related field.</li><li>Proven working experience in social media marketing.</li><li>Excellent consulting, writing, editing (photo/video/text), presentation and communication skills</li><li>Demonstrable social networking experience and social analytics tools knowledge</li><li>Adequate knowledge of web design, web development, CRO and SEO</li><li>Knowledge of online marketing and good understanding of major marketing channels</li></ul><p></p>