Senior Social Media Marketing Specialist

Job Description

<p><strong>About Twerlo:</strong></p><p><br></p><p><strong>Twerlo </strong>is a&nbsp;Core WhatsApp API Product Company, we currently have two flagship products in the Gulf Region <strong>gofooder.com &amp; mottasl.com</strong>. We are looking for champions who will be part of our core team 🚀</p><p><br></p><p><strong>Job Summary:</strong></p><p>We are seeking a highly motivated and skilled Full-Time Social Media Specialist to join our dynamic team.</p><p>As a leading organization in our industry, we strive to increase brand awareness, enhance marketing efforts, and drive sales through effective social media strategies. If you are a creative thinker, possess excellent communication skills, and have a passion for engaging with online communities, we encourage you to apply.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Develop, implement, and monitor the company’s comprehensive social media strategy to enhance brand visibility, boost marketing campaigns, and drive sales growth.</li><li>Create and curate compelling content on a monthly basis across various social media platforms, with a specific focus on TikTok, to cultivate and expand our online audience while ensuring high customer engagement.</li><li>Facilitate seamless collaboration between the social media team and the designers, ensuring the timely delivery of visually appealing and engaging content.</li><li>Generate innovative ideas for both long- and short-form social media messages that attract new users, foster engagement among existing users, and provide valuable feedback for ongoing improvements.</li><li>Respond promptly and professionally to customer inquiries and complaints on all social media platforms, ensuring customer satisfaction and maintaining a positive brand image.</li><li>Develop monthly reports that comprehensively analyze the overall performance of our social media platforms and customer service, highlighting key metrics, trends, and areas for improvement.</li><li>Collaborate with the marketing team to align social media strategies with overall marketing objectives and campaigns.</li><li>Monitor emerging social media trends and technologies, identifying opportunities to implement innovative strategies that elevate our brand presence.</li><li>Conduct regular competitor analysis to stay informed about industry trends and adjust our social media strategies accordingly.</li><li>Stay updated on relevant industry regulations and best practices to ensure compliance and maximize the impact of our social media efforts.</li><li>Collaborate with cross-functional teams, including sales, customer support, and product development, to gather insights and incorporate them into social media strategies.</li><li>Continuously monitor and analyze social media metrics, providing actionable recommendations to optimize performance and achieve KPIs.</li></ul><p><br></p><p><strong>Required Qualifications:</strong></p><ul><li>BSc degree in Marketing or a relevant field</li><li>Proven expertise in utilizing various social media management tools and platforms effectively.</li><li>A minimum of 2 to 3 years of experience as a social media specialist, demonstrating a strong track record of managing successful social media campaigns.</li><li>In-depth knowledge of the Saudi Arabian market.</li><li>Fluency in the Saudi Arabian accent is essential for effectively communicating with our target audience.</li><li>Hands-on experience in content management</li><li>Excellent copywriting skills</li><li>Excellent communication skills</li><li>Analytical and multitasking skills</li></ul><p><br></p><p><strong>Benefits:</strong></p><ul><li>Good rate of pay.</li><li>The skills are transferable.&nbsp;The skills you acquire will never be out of use.</li><li>Work anywhere.</li><li>Comfortable Working Environment.</li><li>Constant learning curve.&nbsp;You will only get better with the passing of time as you will be in sync with the technological changes.</li><li>You can be as creative as you want. Each day you create something from nothing. The only thing that limits you will be your imagination.</li><li>Maternity/paternity leave.&nbsp;&nbsp;Pursue career goals while growing your family.</li></ul>