Senior Social Media Manager

Job Description

<p><strong>We’re Growing! We’re Hiring!</strong></p><p>Ready to amplify your career as a Senior Social Media Marketer? At Intelier, we make brands Loud &amp; Clear and amplify the voices of the construction, architecture, and interior design sectors.</p><p><br></p><p><strong>Job Overview:</strong></p><p>We are looking for a dynamic Senior Social Media Marketer with expertise in B2B marketing within the Architecture, Engineering, and Construction (AEC) industry. The ideal candidate will have experience in managing multiple clients and possess a strong skill set in creating and executing social media strategies. Proficiency in relevant social media platforms, graphic design skills, and experience with Adobe Creative Suite and Canva are highly desirable.</p><p><br></p><p><strong>Responsibilities:</strong></p><p><strong>Client Management:</strong></p><ul><li>Handle multiple clients within the AEC and interior design industry, understanding their unique requirements and objectives.</li><li>Develop and implement tailored social media strategies to meet each client’s B2B marketing goals.</li></ul><p><br></p><p><strong>Social Media Strategy:</strong></p><ul><li>Create comprehensive B2B-focused social media strategies that align with clients’ needs.</li><li>Stay up-to-date with industry trends and adapt strategies accordingly.</li></ul><p><br></p><p><strong>Content Creation:</strong></p><ul><li>Generate engaging content targeted at the AEC sector, including interior design and design brands.</li><li>Collaborate with the videography team to produce captivating video content.</li></ul><p><br></p><p><strong>Community Engagement:</strong></p><ul><li>Engage with online communities, addressing inquiries, and providing exceptional customer service.</li><li>Cultivate relationships with key stakeholders and decision-makers in the AEC industry.</li></ul><p><br></p><p><strong>Lead Generation:</strong></p><ul><li>Implement effective lead generation tactics to attract potential clients for each client.</li><li>Work closely with the sales team to nurture leads and facilitate conversion.</li></ul><p><br></p><p><strong>Social Media Advertising:</strong></p><ul><li>Manage paid social media campaigns, optimizing ads and conducting A/B testing.</li><li>Maximize return on investment for clients’ advertising efforts.</li></ul><p><br></p><p><strong>Influencer and Partner Collaboration:</strong></p><ul><li>Collaborate with industry influencers, media and design brands to expand clients’ brand reach and credibility.</li></ul><p><br></p><p><strong>Social Media Monitoring and Reporting:</strong></p><ul><li>Analyze social media metrics to measure the success of campaigns.</li><li>Provide regular performance reports to clients, offering insights and recommendations.</li></ul><p><br></p><p><strong>Requirements</strong>:</p><ul><li>Minimum 6 years of experience in B2B social media marketing, ideally within the AEC or interior design industry.</li><li>Proven track record of managing multiple clients and achieving results.</li><li>Strong knowledge of relevant social media platforms (e.g., LinkedIn, Twitter, Instagram, Google My Business etc.).</li><li>Proficiency in graphic design skills, including Adobe Creative Suite and Canva.</li><li>Experience collaborating with internal videography teams.</li><li>Familiarity with interior design and design brands is a plus.</li><li>Excellent communication and project management skills.</li></ul><p><br></p>