Senior Performance Marketer

Job Description

<p><strong><u>Duties &amp; Responsibilities: </u> </strong></p><ul><li>Logical and non-traditional targeting on all social &amp; digital platforms including native article providers, native Ad networks, and digital magz.</li><li>Interpretation, choice and usage of growth models with different client objectives</li><li>Full scenario planning and budgeting</li><li>Creating and planning a variety of PPC campaigns across a range of digital channels (Facebook – LinkedIn – Twitter – Snapchat – Tiktok – Google Ads) including re-marketing and re-targeting practices</li><li>Test and develop strategies for new models and new types of advertisers.</li><li>Map out the customer’s journey across all funnel stages.</li><li>Stay up to date with the latest platform announcements, policies &amp; launches.</li><li>Provide “compelling”, conversion and shocking content guidelines for creative departments to follow for maximum business objective fulfillment &amp; client’s bottom line effect..</li><li>Comfortably measure &amp; evaluate the success of campaign groups and provide big picture and detailed analyses with persuasive data visualization techniques</li><li>Presenting media proposals, including timings and cost breakdowns, helping clients to reach a final decision about their future advertising strategy.</li><li>Guide a client’s development team on all steps to install tracking pixels, tags, triggers, and define custom conversions on Facebook, Twitter, Google and LinkedIn</li></ul><p><strong> </strong></p><p><strong><u>Experience &amp; Qualifications:</u></strong></p><ul><li>+5 years of experience in media planning &amp; overall digital presence strategizing at a digital marketing agency.</li><li>Comfortable with discussing growth models, scenarios. techniques &amp; structuring flow charts of different user journey and growth hack touch points across the funnel</li><li>Knowledgeable about specific growth marketing case studies and historical success stories and able to interpret them smoothly</li><li>Knowledge of DoubleClick, ComScore, heatmap and session tracking solutions, attribution solutions (Hint: Appsflyer &amp; Adjust)</li><li>Working experience in Google Tag Manager conversion tracking, Google Analytics, Search console, Custom audiences and dynamic remarketing, etc..</li><li>Hands-on experience with YouTube Ads especially video content optimization</li><li>Knowledge of how platforms like Adroll and DoubleClick operate and recommending them for relevant clients.</li><li>Hands on experience with Google responsive Ads and Google Ads different bidding and budget optimization scenarios.</li><li>Hands on experience with Facebook Ads manager issues, tips and trick. You are expected to have your own valid approach to non-traditional psychographic &amp; behavioral targeting with hacks that are not found on forums or help sections</li><li>Ability to brief and guide a client’s development team on all steps to install tracking pixels, tags, triggers, and define custom conversions on Facebook, Twitter, Snapchat, Tiktok, Google and LinkedIn</li><li>Documentation attitude and flexibility to train people inside and outside the agency</li><li>Ability to A|B test, learn and report content optimization scenarios. Example: real vs stock visuals performance, or mixing and matching different elements of a visual and product placements in it to figure out the best performing format. Working knowledge of tools that do so is a plus. (Hint: Adespresso)</li></ul><p><br></p><p><strong><u>Skills:</u></strong></p><ol><li>Ability to work with modest as well as huge media budgets without failing the promised KPI range or burning money without optimization.</li><li>English communication skills and ability to deploy them while selecting Ad targeting fields are a must.</li><li>Able to work independently and have excellent time management skills.</li><li>Strong writing, presentation and strategic and analytical thinking skills.</li></ol>