Senior Media Buyer & SEO Specialist

Job Description

<p><span>We Are&nbsp;</span>#hiring<span>. Know anyone who might be interested?</span></p><p><span>Media Buyer &amp; SEO Specialist</span></p><p><br></p><p><span>5 Years Experience</span></p><p><span>Full Time On-site position located in Maadi near the City Center, Cairo Egypt.</span></p><p><span>Saturday through Thursday are working days.</span></p><p><span>The working hours are 9:00 a.m. to 6:00 p.m., with an hour break in between.</span></p><p><br></p><p><span>We are seeking a skilled Media Buyer to handle the negotiation and procurement of advertising inventory for our clients. Your primary objective will be to ensure that advertisements effectively reach target audiences through high-quality channels while keeping costs to a minimum.</span></p><p><br></p><p><strong>Responsibilities </strong></p><p><br></p><p>Developing effective media buying strategies</p><p>Negotiating ad space and time slots with various media outlets</p><p>Participating in media planning to identify target audiences and craft effective campaigns</p><p>Help identify target audiences and plan media campaigns</p><p>Compare and negotiate rates, ad space and airtime</p><p>Optimize plans and budgets according to the best media mix</p><p>Prepare schedules and adjust when needed</p><p>Experiment with new platforms and channels</p><p>Ensure ads are creative and displayed appropriately</p><p>Monitor costs and return on investment (ROI)</p><p>Report to clients and build long-term relationships</p><p><br></p><p>Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns</p><p>Track, report, and analyze website analytics and PPC initiatives and campaigns</p><p>Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.</p><p>Optimize copy and landing pages for search engine marketing</p><p>Perform ongoing keyword discovery, expansion and optimization</p><p>Research and implement search engine optimization recommendations</p><p>Research and analyze competitor advertising links</p><p>Develop and implement link building strategy</p><p>Work with the development team to ensure SEO best practices are properly implemented on newly developed code</p><p>Work with editorial and marketing teams to drive SEO in content creation and content programming</p><p>Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.</p>