Senior Media Buyer
Job Description
<p>Job Title: Digital Media Buyer</p><p><br></p><p>Job Description:</p><p>We are seeking an experienced Digital Media Buyer with expertise in real estate lead generation campaigns, as well as experience in Google Tag Manager and pixel implementation, to join our team. As a Digital Media Buyer, you will be responsible for driving targeted website traffic, optimizing campaigns, and generating high-quality leads for our real estate business. You should have a strong understanding of lead generation strategies, the ability to create engaging campaigns, and proficiency in managing website tracking and analytics through Google Tag Manager and pixel implementations.</p><p><br></p><p>Responsibilities:</p><p>-Develop and execute digital media buying strategies to drive targeted website traffic and generate high-quality leads for our real estate business.</p><p>-Plan, launch, and optimize lead generation campaigns on various digital channels, including social media platforms, using audience targeting and segmentation techniques specific to the real estate industry.</p><p>-Monitor campaign performance, analyze data, and make data-driven decisions to optimize campaigns for maximum lead generation and ROI.</p><p>-Collaborate with creative teams to develop compelling ad creatives that resonate with the target audience and drive lead conversions in the real estate context.</p><p>-Implement and manage Google Tag Manager and pixel tracking for our website, ensuring accurate tracking of lead generation events and performance metrics.</p><p>-Utilize analytics tools, including Google Analytics, to track and analyze website traffic, user behavior, and lead conversions, generating insights to enhance campaign performance and targeting.</p><p>-Stay up-to-date with industry trends, platform updates, and best practices in digital media buying and lead generation campaigns within the real estate industry.</p><p>-Manage media budgets effectively, ensuring proper allocation and monitoring of expenditures to maximize lead generation results.</p><p>-Coordinate with social media platforms and advertising partners to negotiate rates, placements, and campaign optimization strategies tailored to real estate lead generation.</p><p>-Provide regular reports on campaign performance, lead generation metrics, insights, and recommendations to stakeholders.</p><p><br></p><p>Requirements:</p><p>-Proven experience as a Digital Media Buyer or similar role, with a focus on driving website traffic and generating leads through digital campaigns in the real estate industry.</p><p>-Proficiency in managing and optimizing lead generation campaigns on popular social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn, with expertise in real estate audience targeting.</p><p>-Strong understanding of lead generation strategies, analytics, and data-driven decision-making in digital advertising within the real estate sector.</p><p>-Demonstrated ability to create engaging campaigns that drive lead conversions and deliver desired results for real estate marketing.</p><p>-Experience in implementing and managing Google Tag Manager and pixel tracking for website lead generation events and performance measurement.</p><p>-Familiarity with website traffic analysis tools, such as Google Analytics, and proficiency in interpreting lead generation metrics specific to the real estate industry.</p><p>-Knowledge of audience targeting strategies, segmentation techniques, and social media advertising best practices in the context of real estate lead generation campaigns.</p><p>-Excellent analytical skills, with the ability to interpret data and generate actionable insights specifically for real estate lead generation.</p><p>-Effective communication and negotiation skills to collaborate with social media platforms and advertising partners in the real estate industry.</p><p>-Strong organizational and time management skills to handle multiple lead generation campaigns simultaneously while focusing on accuracy and performance tracking.</p><p><br></p><p>If you are a results-driven Digital Media Buyer with expertise in real estate lead generation campaigns, experience in Google Tag Manager and pixel implementation, and a passion for driving website traffic and generating high-quality leads, we invite you to apply for this position. Join our team and play a crucial role in enhancing our brand’s online presence in the real estate market and driving success through digital advertising and lead generation efforts.</p>
