Senior Marketing Specialist (FMCG / Restaurant/Coffee)
Job Description
<span><span><span>To lead the setting of the overall marketing strategies, annual plans, budget, and calendar of campaigns and events with direct responsibilities towards brand management, advertising, and market intelligence analysis</span></span></span><br /> <ul><li><span><span><span><span><span><span>Design and lead the execution of the marketing & digital marketing strategies </span></span></span></span></span></span></li><li><span><span><span><span><span><span>Design and manage brand strategy and loyalty programs </span></span></span></span></span></span></li><li><span><span><span><span><span><span>Contribute to the overall growth of the bottom line </span></span></span></span></span></span></li><li><span><span><span><span><span><span>Lead the design of all online and offline creative design content creation that converts targeted customers </span></span></span></span></span></span></li><li><span><span><span><span><span><span>Design and lead the execution of marketing campaigns </span></span></span></span></span></span></li><li><span><span><span><span><span><span>Aligns marketing plans with other functions and stakeholders </span></span></span></span></span></span></li><li><span><span><span><span><span><span>Monitor the yearly budget of the marketing department and control expenditures to ensure optimal use </span></span></span></span></span></span></li><li><span><span><span><span><span><span>Negotiate and execute events, sponsorship, and activities within AOP </span></span></span></span></span></span></li><li><span><span><span><span><span><span>Directs the development and oversees the implementation of policies, guidelines, and standards for delivering quality and cost-effective customer service and experience </span></span></span></span></span></span></li></ul><ul><li><span><span><span><span><span><span>Bachelor’s degree in Marketing or relevant business field </span></span></span></span></span></span></li><li><span><span><span><span><span><span>7+ years of experience in marketing with a successful track record in senior marketing roles with F&B, preferably </span></span></span></span></span></span></li><li><span><span><span><span><span><span>Experience in deploying marketing campaigns, digital marketing, content and social media marketing, product development </span></span></span></span></span></span></li></ul>
