Senior Marketing and Communication Specialist

Job Description

<strong>Company Description</strong><p><br></p>If you are seeking a new job opportunity in an environment that empowers your personal and professional growth, and believe in the importance of mental health services, O7 Therapy is the place for you.<p><br></p>Our team is built of deeply dynamic and diverse group of talented calibers, who are passionate about providing access to mental wellness and healing for Arabic-speaking people worldwide. We provide a lively, empowering work environment, where you have the space needed to innovate, create, take initiative, and collaborate.<p><br></p><strong>Job Description</strong><p><br></p>As a Senior Marketing &amp; Communications Specialist for O7 Therapy, your role would encompass a range of responsibilities related to marketing and communications strategies. Here’s an overview of the key responsibilities and tasks you might handle in this role:<p><br></p><ul><li> Developing Marketing Strategies: You would be responsible for creating comprehensive marketing strategies to promote O7 Therapy’s online mental health services. This includes identifying target audiences, defining value propositions, and determining marketing channels and tactics. </li><li> Brand Management: You would play a crucial role in managing and enhancing O7 Therapy’s brand image and reputation. This involves ensuring brand consistency across all communication channels and monitoring brand perception among the target audience. </li><li> Content Creation: You would oversee the creation of engaging and informative content to promote O7 Therapy’s services. This includes writing website copy, blog articles, social media posts, and other marketing materials. Additionally, you might collaborate with graphic designers and video producers to create visual content. </li><li> Digital Marketing: You would develop and execute digital marketing campaigns to increase awareness and drive traffic to O7 Therapy’s online platforms. This might involve managing social media accounts, implementing SEO strategies, supporting Growth team in running paid advertising campaigns. </li><li> Public Relations: You would be responsible for managing public relations efforts, including building relationships with media outlets, drafting press releases, and coordinating media coverage. This would help increase O7 Therapy’s visibility and establish it as a reputable mental health provider. </li><li> Internal Communications: You would develop and implement internal communication strategies to ensure effective communication within the organization. This may involve creating employee newsletters, organizing internal events, and facilitating communication between different departments. </li><li> Analytics and Reporting: You would monitor and analyze marketing and communication efforts using various analytics tools. This includes tracking key performance indicators, evaluating campaign success, and preparing reports to measure the effectiveness of marketing strategies. </li><li> Collaboration and Relationship Building: You would collaborate with cross-functional teams within O7 Therapy, including medical team, product development, technology team, customer support, and organizational psychology team. Additionally, you might support in building partnerships with external organizations, influencers, or industry experts to enhance O7 Therapy’s reach and credibility. </li></ul><p><br></p>In summary, as a Senior Marketing &amp; Communications Specialist for O7 Therapy, your role would involve developing marketing strategies, managing the brand, creating compelling content, implementing digital marketing campaigns, handling public relations, ensuring effective internal communications, analyzing performance, and building relationships both within and outside the organization.<p><br></p><strong>Qualifications</strong><p><br></p><ul><li> Education: A bachelor’s or master’s degree in marketing, communications, public relations, or a related field is typically preferred. Relevant coursework or certifications in digital marketing, branding, or strategic communications can be advantageous.Experience: At least 5 years of experience in marketing and communications roles. Experience in managing marketing campaigns, developing content, and executing communication strategies is highly valuable. </li><li> Knowledge of Mental Health Industry: A solid understanding of the mental health industry, including current trends, challenges, and best practices in promoting mental health services. Familiarity with online mental health platforms and digital marketing strategies specific to mental health is beneficial. </li><li> Strategic Thinking: The ability to think strategically and develop comprehensive marketing and communication plans aligned with business objectives. This includes identifying target audiences, conducting market research, and implementing data-driven strategies. </li><li> Content Creation: Strong writing and content creation skills, including the ability to create compelling and engaging content for various channels such as websites, blogs, social media, and press releases. Knowledge of SEO principles and content marketing strategies is a plus. </li><li> Digital Marketing Expertise: Proficiency in digital marketing techniques, including social media management, email marketing, and analytics. Experience with marketing automation tools and platforms is desirable. </li><li> Communication and Relationship Building: Excellent verbal and written communication skills, with the ability to communicate effectively with diverse audiences. Strong relationship-building skills to collaborate with internal teams, external stakeholders, and media contacts. </li><li> Analytical Skills: Proficiency in using analytics tools to track and measure marketing performance, analyze data, and provide insights for continuous improvement. </li><li> Creativity and Adaptability: A creative mindset to develop innovative marketing strategies and adapt to changing market dynamics. The ability to think outside the box and generate new ideas to promote O7 Therapy effectively.</li></ul>