Senior Manager – Digital Marketing & Agencies Management NALP

Job Description

<strong>Company Description</strong><p><br></p>Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.<p><br></p>When you join Visa, you join a culture of purpose and belonging – where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world – helping unlock financial access to enable the future of money movement.<p><br></p><strong>Join Visa: A Network Working for Everyone.</strong><p><br></p><strong>Job Description</strong><p><br></p>The role of “Senior Manager for Digital Marketing &amp; Agencies Management” is a specialist marketing position in Visa’s NALP Marketing organization that will be responsible for managing and implementing Visa’s digital marketing campaigns for North Africa, Levant &amp; Pakistan geographies by effectively structuring &amp; managing our agency partners. The candidate is to support the NALP marketing country leads and to work in sync with specialist marketing team members to help them drive development &amp; execution of Visa brand, product, promotional, &amp; client marketing campaigns. This is a pivotal role ensuring effectiveness of marketing strategy with the goal of achieving Visa’s business and brand objectives in this critical geographical cluster.<p><br></p>This role reports to the Senior Marketing Director for North Africa, Levant, &amp; Pakistan.<p><br></p><strong>Summary Of Responsibilities</strong><p><br></p><ul><li>Develop &amp; deploy NALP digital strategy in NALP in sync with team priorities &amp; campaigns/ cross-functional calendars. </li><li>Jointly work with Brand marketing team to deliver brand campaigns with digital- first approach. </li><li>Effectively manage Visa’s agency partner structure, resources &amp; tools to support the NALP team deliver its objectives: agency partners include media, creative, digital &amp; BTL agencies. </li><li>Develop agency resource exchange program with Visa to support growth of client marketing programs and projects. </li><li>Support client digital campaigns with digital expertise and know-how to identify best practices and media recommendations that drive client objectives. </li><li>Partner with CEMEA Hub sourcing &amp; marketing teams to ensure efficiencies and optimizing on scale. </li><li>Establish strong partnerships with internal marketing teams to assist in the delivery of marketing initiatives within the geographies. </li><li>Effectively manage all stakeholders responsible for the successful implementation of digital campaign activity including agencies, suppliers, merchants, clients, and/or others as appropriate. </li><li>Manage NALP budget spend related to projects being handled while ensuring timely spend. </li></ul><p><br></p>This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.<p><br></p><strong>Qualifications</strong><p><br></p>The successful candidate should have significant work experience in a multinational with a combination of strengths in strategic oversight and executional excellence. He/she should also have significant experience in digital marketing &amp; agency management with strong negation skills and bias towards delivering successful domestic and/or international marketing programs.<p><br></p>Key Competencies<p><br></p><ul><li>Demonstrated track record in digital marketing across different platforms: social, TikTok, Google, programmatic, gaming &amp; music platforms, influencer marketing, geo- targeted marketing, digital marketing tools, etc. </li><li>Up to speed on digital best practices with thorough understanding of how to maximize impact when marketing on digital platforms. </li><li>Experience within NALP markets- in order of priority: Egypt, Iraq, Pakistan, Jordan, Morocco, Lebanon, Tunisia, Algeria, Palestine, Mauritania. </li><li>Experience managing agencies and teams across multiple geographies: training &amp; building capabilities. </li><li>Innovative thinker with a track record of delivery and proven ability to manage several projects concurrently and see them through from conception to conclusion</li><li>Strong communication, influencing and negotiation skills at all stakeholder levels</li><li>Marketing data familiarity and Influencing skills are critical. </li><li>Project management skills</li><li>Strong self-management skills including demonstrable drive and energy</li><li>Multicultural sensitivity and interpersonal relationship management skills are essential including the ability to work effectively as part of a decentralized marketing function and a multi-functional hub office team</li><li>Analytical thinker, team oriented, collaborative, diplomatic, and flexible, with excellent presentation skills, including strong oral and writing capabilities</li><li>Naturally optimistic and energized</li><li>Arabic and English speaker, French would be advantageous</li><li>Minimum Bachelor’s degree in business or a related field with a marketing foundation, MBA or advanced degree in Digital Marketing preferred</li><li>Multi-national marketing experience is an advantage, with tech and/or digital. </li><li>Excellent performance in marketing management (10-12 years’ experience in Marketing)</li></ul><p><br></p><strong>Additional Information</strong><p><br></p>Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.