Senior Digital Specialist
Job Description
<p><strong><span>Job Objective:</span></strong></p><br><p><span>Support all the JCSA’s marketing communication functions and activities across website and outbound emails.</span></p><br><p><span><strong><span>Primary Roles and Responsibilities:</span></strong></span></p><br><p><span>·<span> </span></span><span>Execute EDM communications strategy on Dotmailer through effective planning and customer segmentation, </span></p><br><p><span>·<span> </span></span><span>Write, design, send and measure performance of all JCSA emails. Ensure timely, relevant and engaging content tailored to audience interests across racing, fashion, food and entertainment. </span></p><br><p><span>·<span> </span></span><span>Assist in the build of automated email marketing journeys to improve efficiencies and drive sales. </span></p><br><p><span>·<span> </span></span><span>Manage performance of website. </span></p><br><p><span>·<span> </span></span><span>Make all </span><span>content updates</span><span> on website in English / Arabic (with third-party assistance if required). </span><span>Ensure information accuracy and tone-of-voice consistency of website to grow audiences, build engagement and increase online sales. </span></p><br><p><span>·<span> </span></span><span>Ensure that racedays, events and product information are presented in a timely, intuitive and aspirational way on the website to drive improved sales online transactions.</span></p><br><p><span>·<span> </span></span><span>Improve website functionality across SEO / SEM, meta-data and optimise user-journeys to maximise sales.</span></p><br><p><span>·<span> </span></span><span>Compile regular reports using Google Analytics to measure and improve website performance.</span></p><br><p><span>·<span> </span></span><span>Help build and distribute post-raceday digital surveys to measure guest experience in venue.</span></p><br><p><span>·<span> </span></span><span>Support initiatives to drive database growth. </span><span> </span></p><br><p><span>·<span> </span></span><span>Support social media team where required. This may include work on some major race days.</span></p><br><p><span>·<span> </span></span><span>Work closely with internal departments to manage their digital requirements in line with digital strategy. </span></p><br><p><span><span>Such other duties as the Company may, at times, reasonably require.</span></span></p><br><p><span><strong><span>Required Education:</span></strong></span></p><br><p><span><span>Degree in Marketing or any other relevant field preferred but not mandatory.</span></span></p>
