Senior Digital Marketing Specialist
Job Description
<p>At Galadari F&B Division, we’ve shared a passion for ice cream since past four decades and today we are continuing on our journey by diversifying our portfolio by adding new brands and offerings to our customers. We are in a mission to be the Employer Of Choice that Attract, Engage and Retain the best Talents who deliver an Exceptional Guest Satisfaction by providing Great Food, Great Value for Money to Ensure Achieving Sustainable and Profitable Growth for all Stakeholders.</p><p><br></p><p><strong>Your new opportunity </strong></p><p>As our Digital Marketing Lead, you will plan digital strategies for BR and all our brands and work closely with the agencies to execute all digital marketing functions, including SEO/SEM, CRM, performance marketing social media and display advertising campaigns. We are looking for an energetic, hardworking and motivated talent who embraces and drives change and can positively influence our workplace culture.</p><p><br></p><p><strong>Key responsibilities include but are not limited to the following</strong></p><p>§ Plan and execute all digital marketing strategies including SEO/SEM, marketing database, email, social media.</p><p>§ Handle marketing / promotional campaign and execute in coordination with the digital agency.</p><p>§ Manage all F&B social media channels.</p><p>§ Performance marketing strategy development and management.</p><p>§ Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)</p><p>§ Develop new and creative growth strategies.</p><p>§ Manage digital and media agencies.</p><p>§ Collaborate with internal teams on campaigns and specific business requirements.</p><p>§ Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.</p><p>§ Evaluate emerging technologies. Provide thoughts to the leadership and perspective for adoption where appropriate.</p><p>§ Mobile app launch and execution.</p><p>§ New brands / market launchers (strategy and execution)</p><p>§ Mobile app & Loyalty program management</p><p> </p><p><strong>To be successful in your new role you have:</strong></p><p>§ BS/MS degree in marketing or a related field</p><p>§ Proven work experience in QSR/retail/ Media/ Advertising industry</p><p>§ Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.</p><p>§ Highly creative with experience in identifying target audiences and devising digital campaigns.</p><p>§ Experience in optimizing landing pages and user funnels.</p><p>§ Experience with A/B and multivariate experiments</p><p>§ Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends etc)</p><p>§ Working knowledge of ad serving tools (e.g., DART, Atlas etc).</p><p>§ Experience in setting up and optimizing Google Ad campaigns.</p><p>§ Working knowledge of HTML, CSS, and JavaScript development and constraints.</p><p>§ Strong analytical skills and data-driven thinking</p><p>§ Up-to-date with the latest trends and best practices in online marketing and measurement</p><p>§ Work experience in QSR, Hospitality and FMCG.</p><p><br></p><p><strong>What’ in it for you? </strong></p><p>· Excellent culture and family environment</p><p>· An opportunity to join a large f&b group with strong people values and great development opportunities</p><p>· Fun and fast paced working environment</p><p>· Competitive salary + benefits</p><p><br></p><p>If this sounds like your next career opportunity, please “easy apply” below. <span>We thank you in advance for your interest in our business and regret only short-listed candidates will be contacted.</span></p><p><br></p>
