Senior Digital Marketing Specialist

Job Description

Job Purpose:

The Senior Digital Marketing Specialist is responsible for leading and executing the digital marketing strategy for the company. They will work closely with various teams to ensure the development and execution of digital marketing campaigns, utilizing a variety of channels and tactics to drive engagement, conversions, and revenue. They will manage the company’s digital marketing channels and platforms, track and analyze performance, and make recommendations for optimization and improvement.

Key Responsibilities:

• Develop and execute digital marketing strategies across various channels, including but not limited to email marketing, social media, PPC, SEO, and content marketing.

• Develop and manage marketing campaigns to meet specific business goals, such as lead generation, brand awareness, customer acquisition, retention, and revenue growth.

• Monitor and analyze website traffic, user behavior, and other key performance indicators to optimize campaigns and improve overall digital performance.

• Manage and optimize paid search and social media campaigns, including keyword research, ad copywriting, and bid management on platforms such as Facebook, Instagram, Twitter, Google, TikTok, and others.

• Create and manage ads on social media and advertising platforms, including Facebook, Instagram, Twitter, Google, TikTok, and others.

• Conduct media buying for various digital channels, including negotiating contracts, securing ad placements, and tracking performance.

• Manage affiliate traffic and relationships with affiliate partners, including setting up campaigns and tracking performance.

• Configure and integrate social media and advertising platforms with websites and mobile apps for conversion tracking, including setting up campaigns with various conversion tracking methods.

• Write and produce engaging and compelling content for the company’s digital channels, including emails, blogs, social media, and landing pages.

• Collaborate with internal teams to ensure consistent messaging, branding, and campaign execution across all channels.

• Stay up-to-date with the latest trends, technologies, and best practices in digital marketing and make recommendations for optimization and improvement.

• Develop and execute A/B tests to optimize campaigns and improve conversion rates.

• Manage relationships with vendors and third-party service providers, as needed.

• Manage the company’s digital marketing budget and make data-driven decisions to allocate resources effectively.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field.

• Minimum of 5 years of experience in digital marketing, with a proven track record of driving results.

• Strong understanding of digital marketing channels and platforms, including email marketing, social media, PPC, SEO, and content marketing.

• Experience with social media and advertising platforms, including Facebook, Instagram, Twitter, Google, TikTok, and others.

• Experience with configuring and integrating social media and advertising platforms with websites and mobile apps for conversion tracking, including setting up campaigns with various conversion tracking methods.

• Experience with media buying for various digital channels.

• Experience managing affiliate traffic and relationships with affiliate partners.

• Strong analytical skills, with the ability to analyze data, draw insights, and make data-driven decisions.

• Excellent communication skills, both written and verbal, with the ability to write compelling copy.

• Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.

• Experience managing and optimizing paid search and social media campaigns.

• Experience with A/B testing and optimization.

• Ability to work collaboratively with cross-functional teams.

• Strong attention to detail and ability to prioritize tasks effectively.

• Experience managing a marketing budget.

• Ability to adapt to a fast-paced, constantly changing environment.