Senior Digital Analyst

Job Description

We are a customer centric tech start-up in the Sports and Digital Entertainment industry who are passionate about bringing communities together across the African continent both online and through our agency operations.<br><br>Since launching our first product in 2018 (BetKing), we have accelerated our growth to meet demand, all whilst hiring an incredible team of Creators and Innovators across Africa, Europe, and the Middle East.<br><br>There has never been a better time to join our Kingdom than today!<br><br><strong>Role Overview:<br><br></strong>We are looking for an experienced Digital Analytics Analyst/Senior Digital Analytics Analyst with experience across desktop and mobile sites and apps, you will be responsible for leveraging data insights to drive marketing strategy and decision-making. The ideal candidate will have a strong background in digital marketing, be proficient in web and mobile analytics tools, and be able to turn data into actionable recommendations that drive business growth.<br><br><strong>What You Will Be Doing: <br></strong><ul><li>Analysis of website traffic, user behaviour, and campaign data to identify trends and insights that inform marketing strategy and improve overall performance. </li><li>Create dashboards to allow teams to monitor and measure performance. </li><li>Supporting marketing/CRM efforts with high-quality behavioural data for targeting</li><li>Championing a culture of experimentation and test/learn approaches for marketing. </li><li>Managing the company’s web analytics platforms (currently Google Analytics &amp; Google Tag Manager), ensuring that tagging is comprehensive and accurate. </li><li>Implementing appropriate privacy and consent systems for data collection</li><li>Working with business stakeholders to identify analytics needs and implement them through appropriate tagging and report development</li><li>Augmenting behavioural analytics with customer/CRM data, using appropriate integrations</li><li> Providing leadership and best practices on campaign tagging for the marketing team</li><li>Manage and setup data integrations between marketing tools and other platforms. </li><li>Enabling CRM targeting and personalization based on on-site behaviour</li><li> Identifying meaningful customer behavioural segments for analytics and marketing</li><li>Partnering with marketing team to enable social media analytics. </li><li>Stay up-to-date with the latest digital marketing trends and tools, and make recommendations for new technologies and strategies</li><li>Support the Setup and Evaluation of AB Tests across product, Performance &amp; CRM<br><br></li></ul><strong>What You Need for This Role: <br></strong><ul><li>Experience with Google Analytics (essential) Google Analytics 4 (desired)</li><li>Experience with Google Tag Manager (essential)</li><li>Strong core analytical skills: proven ability to drive value from data-based insights (essential)</li><li>Experience with other web analytics tools/platforms (e.g., Adobe Analytics) (optional)</li><li>Experience with mobile app/site analytics and tools such as Firebase, Adjust, Appsflyer (important)</li><li>Experience with a consent management platform (optional)</li><li>Experience with product analytics (optional)</li><li>Experience working with CRM/marketing systems such as Google Ad Platform, Optimove, Salesforce/Adobe Marketing Cloud (desired)</li><li>Experience with Big Query/SQL/Python (desired)</li><li>Understanding of Statistical Models, to interpret and communicate impact of ab tests and concepts such: p-value, statistical significance and, MDE (essential)</li><li>Experience using data visualisation tools such as Data Studio(preferred), Tableau(Preferred) or Power BI</li><li>Good understanding of privacy and other compliance requirements around digital data</li><li>Strong communication and presentation skills with the ability to clearly communicate insights and recommendations to stakeholders. (essential)</li><li>Ability to work independently and manage multiple projects simultaneously. <br><br></li></ul><strong>How you do it – Expectations for fulfilling your role: <br><br></strong><em>As a general rule at KingMakers we want people to be:<br></em><ul><li>Customer Focus: We keep the customer at the center of everything we do. </li><li>Passion &amp; Dedication: We are passionate about what we do, employing only smart, honest, dedicated, and results oriented team players. </li><li>Openness, Honesty &amp; Directness: We embrace a culture of candor and work together towards the right solution whilst being open, honest, and willing to give and receive feedback, judgment-free. We play the ball, not the person. </li><li>Innovation &amp; Big Thinking: We always look for ways to innovate whilst not losing sight of what’s important. The bigger we think, the more we inspire, the better the outcome. </li><li>Ownership &amp; Accountability: We think like owners. If we see a problem, we find a solution. We are pragmatic and always strive to do more with less. </li><li>Speed &amp; Focus: We plan, we strategize, but mostly, we DO. Without doing, there is no progress, we can always change direction but only if we start moving. Fast beats slow. </li><li>Low Ego: The best solutions are achieved when we leave our egos at the door. We always seek opportunities to learn in every situation. No job too small. </li><li>Fun: On balance, we believe in having fun whilst working. We maintain perspective as best as we can, and together, we celebrate our successes. <br><br></li></ul>Beyond our great company benefits and competitive salaries, we recognize that to grow sustainably and thrive positively we need to engage the right talent because our people are a merit to our success. We have an inclusive culture where everyone can thrive and where everybody has a seat at the table.<br><br>So, what are you waiting for? Click apply and join our Kingdom today!