Senior CRM Operations Executive
Job Description
Senior CRM Operations Executive
at Careem Cairo, Egypt At Careem we are led by a powerful purpose to simplify and improve lives in the Middle East, North Africa and Pakistan. We’re pioneering the development of innovative services to aid the mobility of people, the mobility of things and the mobility of money.
We’re in the driving seat as we help to define how technology will shape progress in some of the fastest-growing countries in the world. Our teams are building tech to meet the needs of the future in areas including data and AI, e-commerce, technology-enabled logistics, maps, identity, and fintech.
We’re well placed to solve complex and meaningful challenges at scale, with deep tech expertise, strong regulatory relationships, a local presence, and increasingly specialised global teams which are structured to operate as autonomous start-ups. Our team of over 400 engineers and developers are empowered to develop cutting-edge technology every day.
Careem was established in July 2012, became a wholly-owned subsidiary of Uber Technologies, Inc. in January 2020, and today operates in over 100 cities across 12 countries.
About the team:
We are looking for an experienced CRM Specialist who will be responsible for developing and executing CRM lifecycle programs across the engagement platform. This role will work closely with internal and cross-functional teams across global markets to assess, plan and execute the engagement marketing strategy through triggered communications via dedicated channels [email, push, SMS, in-app, webhooks, digital, etc].
This position will report directly to the CRM Manager.
What you’ll do
Collaborate with the Marketing teams and CRM Manager to manage, create and deploy a campaign Manage the campaign execution process for growth hacks to ensure regularly-scheduled sends are completed in a timely fashion, and that unscheduled sends are executed in accordance with pre-agreed customer deadlines Build emails, Push Notifications, In-app, and other channel campaigns Perform campaign-specific testing to validate the functional and rendering performance of the emails and Push Notification campaigns Manage email revision and approval process through the deployment of proofs Manage subscriber data, import, and segmentation to create targeted campaigns Monitor the campaign post-deployment to validate completion Post campaign analysis & reporting
What you’ll need
2-4 years of experience is required. Preferred of 2+ years experience in Braze, Salesforce, or other CRM platforms Basic knowledge/understanding of customer journey communications such as drip campaigns, trigger-based events, etc Basic proficiency with Email coding (responsive design – HTML, CSS) languages Analytical skills; understanding marketing/campaign data and drawing relevant insights Preferable: Basic understanding of SQL, Excel for data analysis, Google Analytics
What we’ll provide you
In addition to a competitive long-term total compensation with salary and equity, we have a reward philosophy that expands beyond this. As a Careem colleague you will be able to:
Be part of a remote-first environment (3 days remote in country and 2 days onsite per week) Work from any country in the world for 30 days a year Use Unlimited Vacation days throughout the year Access fitness reimbursements for health activities including: gym, health club and training classes. Work and learn from great minds Create impact in a region with untapped potential* Explore new opportunities to learn and grow every day
