Senior Content Specialist

Job Description

• Participate in the development of content strategy aligned with short-term and long-term marketing and communication targets and ensure its alignment with corporate strategy and identity, as well as customer needs
• Analyze content marketing data to identify trends and anticipate customer needs
• Assist in performing content audits to assess how well existing content is performing and content gaps in collaboration with Content Strategist.
• Follow-up on the editorial calendar
• Assist in establishing style guides that specify the writing style and tone needed to create engaging content for each medium and market in conformance with brand identity
• Develop a solid understanding of the target audiences through online and traditional market research, as well as work on project surveys
• Collaborate with the other Marcoms teams on generation of content for collaterals, digital media, and events
• Create and publish engaging content through research and generation of content based on needs of teams, Company and trends related to our industries and scope of Giza Systems Group.
• Develop and edit content for newsletters, collaterals, presentations and reports
• Edit and proofread specialists’ content work
• Follow industry-related news and generate ideas around trending topics
• Review and update published content as needed Employ of analytics to increase user engagement tools, follows on social media and recommendation of content strategies based on metrics
• Assist in content distribution and promotion offline and online to increase traffic and engagement
• Ensure compliance with law (e.g. copyright and data protection).
• Participate in other projects and perform other tasks as assigned
• Collaborate with other teams on projects to raise Giza Systems Group profile
• Ensure latest content is available to all teams on the different communication channels of the company
• Provide sessions to other teams in the organization on content for brand identity awareness
• Foster teamwork and collaboration within the team
• Develop and maintain key relationships with different stakeholders
• Collaborate and support different teams within organization
• Drive positive culture and build positive relationships within team and stakeholders

Skills

• Strong interpersonal skills and ability to work with all levels ranging from teams, partners and prospects
• Ability to generate creative solutions, manage multiple projects, and achieve successful results aligned with strategies
• Ability to multitask and prioritize projects
• Ability to work under pressure
• Excellent analytical, research and problem solving skills
• Strong presentation skills
• Strong sense of initiative, integrity, urgency and ownership
• Excellent organizational and time management skills
• Team player and capable of working with minimal supervision