Senior Brand Manager – Turkey

Marketing & Advertising
United Arab Emirates 🇦🇪
October 2, 2023
Full Time

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Job Description

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world’s third largest leading premium spirits company … where each employee is treated like family and trusted with legacy. With our greatest assets – our premium spirits and our people – we’re driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.

Senior Brand Manager – Turkey

The following position is open in Istanbul, Turkey.

What makes this a great opportunity?

Objective:

Strategic and operational leadership of a portfolio of Beam Suntory brands, achieving defined Marketing- as well as agreed volume, net sales, profit and growth objectives.

Role Responsibilities

Main Responsibilities

  • Development and implementation of long-term growth strategies for the defined brands aligned with the VIA objectives (where to play and how to win) and defined objectives and targets
  • Development, implementation and tracking of the annual Brand Plans
  • Development, implementation and tracking of the annual Activity Grid
  • Agency Management and coordination: Media, PR, Creative, BTL, Social/Digital agency
  • Development of annual media plans
  • Development, implementation and tracking of consumer and brand activations
  • Management and Control of the annual Marketing Budget
  • Definition and tracking of brand KPIs
  • Close cooperation with BSI partners in Turkey and UEA (time split Turkey 80%: UEA 20%)
  • Cross functional working with key departments to achieve annual targets and objectives (Commercial Team, Brand Houses, International Team, Finance, Supply Chain,…)
  • Leading and coaching marketing team on distributor side

Experience

Qualifications & Experience

  • Min 5 years of Brand Marketing experience in an international FMCG company in Turkey, preferably in Spirits
  • Master’s degree with focus Marketing or related subjects
  • Proven experience in leading and developing a team of min 3-5 direct reports
  • Proven track record in managing a Masterbrand with multiple categories or a portfolio of brands
  • Proven experience in the areas of media planning, BTL, PR, Social- and Digital media
  • Ability to understand sales fundamentals and interest to develop close Marketing/sales relationship to achieve business goals
  • Knowledge of on-trade is a plus

Competencies

  • Strong leadership skills
  • Strategic and visionary thinking combined with strong analytical skills
  • Strong business sense
  • High communication and strategic influencing skills
  • Flexible self-starter able to set priorities and to manage multiple tasks at the same time
  • Team player with the ability to listen, cultural sensitivity and the proven skill to work in an inter-cultural environment
  • Inspiring and convincing personality
  • Can-do mentality
  • Fluent in English

At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.

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