Search Engine Optimization Specialist

Job Description

<p><strong>Primary Responsibilities</strong></p><ul><li>Plan, manage, and execute multiple SEO campaigns, which includes account setup, strategy development, organization, and management with minimal to no supervision necessary</li><li>Review and analyze client sites for areas that need to improved, deleted, or revised.</li><li>Prepare detailed strategy reports.</li><li>Identify the least expensive but most powerful and profitable keywords for client sites.</li><li>Run pay-per-click campaigns.</li><li>Improve a company’s organic search results.</li><li>Write effective headlines, body copy, and websites.</li><li>Ensure websites are filled with optimal keywords.</li><li>Place keywords appropriately in copy to gain most search engine traffic.</li><li>Write effective call-to-action statements.</li><li>Write original, powerful SEO content for blogs and websites.</li><li>Implement off-page SEO content strategies such as coding.</li><li>Effectively use header tags.</li><li>Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.</li><li>Strategize ways to improve and track site performance.</li><li>Compile and present SEO performance reports.</li><li>Adjust PPC campaigns as needed.</li><li>Consult with our web designers / developers to improve the navigation of a site to enhance its search engine ranking.</li><li>Utilize basic programming and web design skills to enhance SEO.</li><li>Create advanced SEO strategies.</li><li>Evaluate product offering, traffic, landing page quality, content, design, security, demographics of prospective customers when determining keywords and campaigns.</li><li>Continuous reading and learning / Self-study to monitor trends on SEO best practices and techniques to ensure top website ranking and identify new opportunities, proactively research SEO issues and formulate solutions</li><li>Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns</li><li>Perform ongoing keyword discovery, expansion and optimization</li><li>Track, report, and analyze website analytics and PPC initiatives and campaigns</li></ul><p>&nbsp;</p><p><strong>Job Requirements</strong></p><ul><li>Ready to work immediately</li><li>Proven SEO experience</li><li>Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.</li><li>Solid understanding of performance marketing, conversion, and online customer acquisition</li><li>In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)</li><li>Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)</li><li>Experience with A/B and multivariate experiments</li><li>Working knowledge of HTML, CSS, and JavaScript development and constraints</li><li>Up-to-date with the latest trends and best practices in SEO and SEM</li><li>BS/MS degree in a quantitative, test-driven field</li></ul><strong>Important</strong><strong>:&nbsp;Please, answer ALL the following questions in the notes section</strong><ol><li>What makes you the ideal candidate for this position?</li><li>Please mention URLs of your online “SEO – SEM” projects, and describe your role in the project.</li><li>Have you been involved in&nbsp;any ecomerece&nbsp;projects before? If yes, describe briefly the project and mention your role.</li><li>What is the biggest challenge you’ve faced in your current or previous role? How did you overcome this challenge? What was the outcome?</li><li>How many years of experience do you have in SEO- SEM?</li><li>If we offer you a position, when would you be available to start?</li><li>Have you read and answered our previous questions carefully? Because your answers will be taken into consideration when evaluating.</li></ol><p><strong>We at Namaa wish you all the best and thank you for the valuable time that you spent applying for this job.</strong></p><p><strong>Our best regards.</strong></p><p><br></p>