Search Engine Optimization Executive
Job Description
<p>Responsibilities:</p><ol><li>Develop and implement SEO strategies: Research and analyze industry trends and competitors to develop effective SEO strategies. Identify target keywords, optimize website structure and content, and execute on-page and off-page optimization techniques.</li><li>Keyword research: Conduct thorough keyword research to identify relevant search terms and phrases. Utilize keyword research tools and analytics to determine high-value keywords for targeting.</li><li>On-page optimization: Optimize website content, including meta tags, headings, URL structures, and internal linking. Ensure website pages are properly optimized for search engine crawlers and user experience.</li><li>Content optimization: Collaborate with content creators to optimize existing and new content for search engines. Incorporate target keywords naturally within the content while maintaining high-quality and engaging content for users.</li><li>Technical SEO: Perform technical audits to identify and resolve website issues that could impact search engine rankings. Monitor website performance, crawl errors, sitemaps, and site speed. Implement technical optimizations to improve website indexing and crawling.</li><li>Link building: Develop and execute link-building strategies to increase website authority and visibility. Identify relevant link-building opportunities, outreach to website owners, and monitor backlink profiles to ensure quality and relevance.</li><li>Monitoring and reporting: Monitor website rankings, traffic, and performance using SEO tools and analytics. Prepare regular reports to track progress, identify areas for improvement, and present findings to the marketing team.</li><li>Stay updated on SEO trends: Stay abreast of industry trends, search engine algorithm updates, and best practices in SEO. Continuously improve knowledge and skills through self-learning and professional development.</li></ol><p>Qualifications:</p><ul><li>Bachelor’s degree in Marketing, Communications, or a related field.</li><li>Proven work experience as an SEO Executive or similar role.</li><li>Strong understanding of search engine algorithms and ranking factors.</li><li>Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar tools.</li><li>Knowledge of on-page and off-page optimization techniques.</li><li>Experience with keyword research and analysis.</li><li>Familiarity with website analytics tools and ability to interpret data.</li><li>Excellent written and verbal communication skills.</li><li>Strong attention to detail and analytical mindset.</li><li>Ability to work independently and as part of a team.</li><li>Stay updated on the latest industry trends and best practices.</li></ul><p></p>
