Retail Marketing Manager
Job Description
<p><strong>Job Title:</strong></p><p>Marketing Manager </p><p> </p><p><strong> </strong></p><p><strong>Job Description: </strong></p><p><strong> </strong></p><p><strong>About Us:</strong></p><p><span>We are a small business embarking on growth and looking for a passionate, energetic, and hands-on Marketing Manager to join our team. Our company is committed to delivering exceptional customer service and high-quality home goods products. We are seeking an experienced Marketing Manager to lead our ambitious marketing efforts and drive business growth.</span></p><p> </p><p><span>We are committed to providing a work environment that is positive, and supportive, and encourages growth and development.</span></p><p> </p><p><strong>Job Overview:</strong></p><p><span>We are looking for an ambitious Marketing Manager to be responsible for developing and managing all aspects of our omnichannel marketing strategy. You will focus on creating, implementing, tracking, and optimizing our marketing campaigns across various online and offline channels.</span></p><p> </p><p><span>The ideal candidate will have extensive consumer goods/retail experience, with a 360-degree understanding of marketing. The successful candidate should also be a hands-on marketer, willing to roll up their sleeves and work collaboratively with cross-functional teams to get the job done. Possessing a proactive and can-do attitude will be essential to lead teams and project independently.</span></p><p> </p><p><strong>Responsibilities:</strong></p><p><span>· Develop and execute comprehensive omnichannel marketing plans for online and offline channels such as email, social media, SEO, PPC, events, in-store activations, and cross-channel campaigns.</span></p><p><span>· Oversee and coordinate with external agencies to ensure smooth retro planning and delivery of requirements within set SLAs.</span></p><p><span>· Work closely with cross-functional internal teams including e-commerce, design, and merchandising to ensure brand requests and campaigns are in line with internal priorities, marketing calendars, and goals.</span></p><p><span>· Support E-com growth by ensuring campaigns deliver the necessary awareness, traffic, and conversion objectives.</span></p><p><span>· Measure, report, and present the performance of online and offline marketing campaigns, assess against goals (ROI and KPIs), and help shape future marketing strategies.</span></p><p><span>· Conduct market research and analyse trends to identify new opportunities and improve campaign performance.</span></p><p><span>· Brainstorm and develop unique ideas for creative online and offline marketing campaigns.</span></p><p><span>· Manage and execute digital marketing campaigns, including email marketing, social media, and paid media.</span></p><p><span>· Develop and execute public relations plans to build brand awareness and strengthen our brand’s reputation.</span></p><p><span>· Manage and report on marketing budgets.</span></p><p> </p><p><strong>Qualifications and skills</strong></p><p><span>· 10+ or more years of marketing experience with both digital and traditional channels</span></p><p><span>· Thorough understanding of various marketing areas (including traditional and digital marketing such as SEO, social media, PPC, PR, events, etc.) and market research methods</span></p><ul><li><span>Hands-on experience with marketing software and applications (CRM, email, analytics, AdWords, Meta… etc.)</span></li><li><span>Outstanding communication, interpersonal, and presentation skills.</span></li><li><span>Excellent organizational, multi-tasking, and time management skills.</span></li><li><span>Strong leadership skills and the ability to build and lead a team and projects independently.</span></li><li><span>Bachelor’s degree in marketing, Business, or a related field</span></li></ul><p><strong> </strong></p><p><strong>Keywords:</strong></p><p>- Digital Marketing </p><p>- Traditional Marketing</p><p>- Ecommerce </p><p>- Retail Marketing</p><p>- Email Marketing</p><p>- Marketing planning</p><p>- Marketing budget</p><p>- Marketing Analytics</p><p>- Marketing KPIs </p><p>- Growth strategies </p>
