Retail CRM Manager

Job Description

<strong>The Role</strong><p><br></p>Further development and implementation of the COMPANY Customer Data strategy in close collaboration with all relevant national / international interfaces<p><br></p>Strategic development, planning and management of customer engagement measures<p><br></p>Design, pilot, implement and standardize innovative customer data acquisition mechanisms in close coordination with IT<p><br></p>Development and establishment of the Company Customer-Data-Driven Marketing Approach<p><br></p>Increase the degree of personalization and automation of our cross-channel customer interaction<p><br></p>Professional development of the CRM &amp; Data platform and integration of all relevant touchpoints / systems along the Omnichannel Customer Journey to create a single customer view<p><br></p><strong>Requirements</strong><p><br></p>Customer First Passion for creating unique customer experiences<p><br></p>Graduated ideally with a specialization in Economics (CRM / Digital &amp; E-Commerce) or Business Informatics<p><br></p>At least 3 years relevant professional experience in the similar role in the field of CRM, Customer Data, or in consulting in retail industry .<p><br></p>Knowledge in the fields: Data-Driven Marketing, Customer Retention, Client Data Platform, Experience Management, Omnichannel Strategy<p><br></p>Experience in managing interdisciplinary project teams<p><br></p>High digital affinity and passion for data-driven business models and communication