Public Relations Officer

Job Description

Pavit Gujral is an award-winning Jewelry Designer & a Gemologist who aims at being the ‘Pop-star’ of the Fine Jewelry industry. She is a perfectionist, and all her pieces are curated with utmost attention to detail. She takes inspiration from nature, architecture and her travels and is also a certified scuba diver. Each of her pieces tells a story, leaves a legacy, and sets trends creating a new wave of innovative concepts in the jewelry design industry. 

We are looking for a PR individual who understands this and has an equal amount of passion for art & design and can be a significant part of our family and take the brand to new heights. 

Responsibilities

* Develop media relations strategy focused on high-level placements in print, broadcast, and online channels to increase company visibility

* Engage with marketing department to ensure that PR campaigns align with strategic goals, growth plans, and new-business opportunities

* Build connections with key media organizations and journalists + leverage existing media relationships through a mix of traditional, digital, and social channels

* Ensure that our PR efforts serve immediate and long-term business goals

* Pitch new ideas, amplify brand content on social media, and remain up to date with trends and opportunities

* Write timely press releases and media kits, and direct social-media team to communicate proactively

Required skills and qualifications

* Experience in public relations at a company or organization specially in the field of fashion/design/jewelry.

* Have access to HNIs and key industry individuals for events and showcases. 

* Established relationships with high-level media organizations and journalists

* Exceptional writing and editing skills

* Deep knowledge of traditional, digital, and social media channels

* Excellent communication and organizational skills

Preferred skills and qualifications

* Bachelor’s degree (or equivalent) in public relations, marketing, or advertising