Public Relations Executive

Job Description

Job Description

An Exhilarating Opportunity

Are you ready to be part of our trailblazing FIVE Tribe that’s setting the Gold Standard in Public Relations? FIVE Hotels and Resorts is seeking a bold and innovative individual who’s passionate about creating unforgettable, next-level experiences for our guests and other FIVERs. Famed for its high-energy lifestyle, entertainment, and culinary offerings, FIVE is the epitome of daring glamour, and includes these famous luxury lifestyle destinations:

·Dubbed the hottest hotel in Dubai, the dare-to-be-different FIVE Palm Jumeirah is home to award-winning restaurants, bars, and Dubai’s #1 rooftop club.

·An uber-chic hotel capturing the excitement of new Dubai, FIVE Jumeirah Village is the world’s most-reviewed hotel on Booking.com. With 269 private pools and jacuzzies, the hotel promises an exclusive chic penthouse lifestyle.

·Switzerland’s ultimate entertainment hotspot, FIVE Zurich’s luxury lifestyle award-winning restaurants, rooftop club and buzzing pool are centered around FIVE’s hallmark musical stylings.

·Opening in 2023, FIVE LUXE is a prime beach property in Jumeirah Beach Residence. Embodying the unique ‘Vibe at FIVE,’ it will offer ultra-luxe, eco-conscious residences for luxury aficionados.

FIVE is a leader in sustainable luxury living and hospitality. The company’s science-meets-styled Sustainable Indulgence philosophy has led to a completely LEED Platinum-certified operational hospitality portfolio. FIVE Palm Jumeirah and FIVE Jumeirah Village are also 3 Star SPIRE Rated Smart Buildings. FIVE Zurich, the only LEED Platinum hotel in Switzerland, achieved an impressive 84 Points under LEED v4’s BD+C and ID+C rating system, making it one of just five hotels worldwide to receive Platinum Certification. These achievements highlight FIVE’s comprehensive and committed scope of sustainability strategy permeating operations, governance and community.

The Team

FIVERs are cultured yet chic, confident yet self-effacing, and work hard to play even harder. As a FIVE Tribe Member, you’ll personify the distinct ‘FIVE-styled Vibe’ and use it to create Insta-perfect experiences for our guests that keeps them coming back for more. If you dream of being surrounded by like-minded individuals who share your passion for delivering unforgettable moments that last a lifetime – then look no further.

The Candidate

Your outstanding communication, leadership and organisational skills enable you to be a natural self-starter. You’re a creative and critical thinker that implements hand-crafted solutions, which set new standards of excellence. You have an eye for detail and execute tasks with precision and finesse. Your outgoing and approachable nature enables you to connect with other ‘FIVERs’ and key stakeholders, ensuring their Journey at FIVE is nothing short of sensational.

So, have the best time ever by joining our Public Relations Team as a Copywriterto deliver exceptional experiences across our award-winning lifestyle destinations. Jump on board and unleash your potential in an exciting and buzzing environment that will take your career to new heights!

An Equal Opportunity Employer

The FIVE Tribe represents over 70 nationalities across its over 1500 employees. FIVE is committed to hiring a diverse and inclusive workforce as an equal-opportunity employer. Accordingly, FIVE does not discriminate based on disability, race, age, sex, gender, sexual orientation, ethnicity, religion or belief, nationality, marital status, or any other basis protected under national or local laws. Ranked 10th on the Great Workplaces in the UAE 2023 list of Large Organizations, the FIVE Tribe is more than a group of people working together – it is a family bonded by common values and goals, celebrating people, culture and diversity.

Key Responsibilities

• Foster a bold and disruptive approach to PR, solidifying FIVE’s reputation as a visionary and first-in-class destination
• Clip press coverage and maintain accurate records of media clippings, following strict record-keeping processes
• Take ownership of organising the PR server by regularly downloading and storing documents shared by internal and external stakeholders
• Maintain a master list of media coverage secured by the in-house team and PR agencies
• Keep a record of celebrities and other high-profile individuals that have visited FIVE and regularly share with FIVE Tribe Members to keep the buzz alive
• Liaise with influencers to generate momentum around FIVE and assist with administrative duties related to securing press and influencer visits across all properties
• Draft and distribute weekly press alerts to keep FIVE Tribe Members informed of media highlights
• Collaborate with various FIVE Tribe Members to curate banks of media-friendly imagery
• Maintain a comprehensive and updated list of local and international media contacts, influencers, bloggers, and other partners to facilitate FIVE’s next-level PR efforts.
• Support with the distribution of press releases to targeted media, media agencies, and other contacts
• Respond to media inquiries and interview requests quickly, while managing individual and group media visits, influencer/partner/sponsor collaborations, and other specific events that require personal attention
• Begin to develop close working relationships with media to ensure FIVE is consistently featured in dedicated and round-up stories
• Proactively brainstorm creative and seasonal pitches for ongoing press coverage for all FIVE initiatives to draw more attention to the award-winning ‘Vibe at FIVE’
• Quickly and enthusiastically support Head of Department with various administrative duties and reporting
• Assign tasks on Asana with a clear brief for designers and other FIVE colleagues
• Work closely with Head Office and other departments to assist with administrative requests including finalising contracts, invoicing, and actioning the necessary follow-ups to ensure tasks are completed seamlessly
• Support the in-house PR FIVE Tribe Members and collaborate with other departments to maintain consistency in both internal and external communication
• Assist with the coordination of photography for PR, marketing, and advertising purposes
• Stay informed about the latest industry trends, music, and best practices, ensuring we maintain our leading position in the industry.
• Monitor competitor activity in the media and online to ensure FIVE’s boundary-breaking PR strategies are always ahead of the curve
• Coordinate and execute all PR activities with a FIVE-style touch
• Develop and implement a social media strategy for LinkedIn, Twitter and Instagram, as well as manage the creation and publishing of this content
• Boost social media posts to increase visibility and reach, while liaising with the E-Commerce Digital Team
• Monitor social media analytics to track performance and make data-driven decisions
  

Requirements

What We’re Looking For

• Bachelor’s degree in Marketing, Communications, Journalism, Hospitality Management, or an equivalent field
  
• Minimum of 3-5 years of experience in creative copywriting and sub-editing
  
• Portfolio of published content is required (please provide)
  
• Experience in luxury, lifestyle, international travel, or the hotel industry is preferred
  
• Proficiency in MS Office, MS Excel, PowerPoint and Social Media.
  
• An exquisite individual with a dedication to excellence and creating positive working relationships
  
• A trusted colleague who maintains confidentiality and upholds safety and security policies and procedures
  
• Unwavering commitment to enterprise goals
  
• An ability to identify and monitor market needs and trends to stay ahead of the curve
  
• Active participation in the effective implementation and administration of company-wide policies, procedures, and practices
  
• Fluency in English is essential
  
• Arabic, and other additional international languages, preferred
  
• A winning attitude and ongoing enthusiasm for all duties requested by management
  

Benefits

Work Smart, Play Hard! Unmatched FIVER Benefits for Life!

• Immerse yourself in the dynamic and exhilarating ‘FIVE Vibe’, where no two days are the same. Discover a work environment that encourages creativity, innovation, and bold ideas.
  
• Experience rapid career advancement opportunities that allow you to grow and develop within the company. Receive mentorship and guidance from experienced professionals who are invested in your success. Build a fulfilling career path that aligns with your passions and aspirations.
  
• Enjoy attractive incentive opportunities that recognise your hard work and dedication. Be rewarded for your achievements and contributions to FIVE’s success.