Product Marketing Director

Marketing & Advertising
Saudi Arabia 🇸🇦
October 2, 2023

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Job Description

Rewaa is a fast growing technology company based in Riyadh, we help business owners increase their sales and lower operational cost by using cloud based Inventory and sales management system. Rewaa is used by over 20k retailers across the MENA region and growing by 30% month over month.

We are seeking a highly motivated and experienced Product Marketing Director to drive the go-to-market strategy and execution for our suite of cutting-edge retail technology products. This individual will play a pivotal role in shaping our product positioning, messaging, and overall marketing strategy to attract and engage our target audience. The ideal candidate will have a deep understanding of both the B2B SaaS and retail technology landscapes, as well as a proven track record of driving successful product marketing

Key Accountabilities

  • Develop and execute a comprehensive product marketing strategy that effectively communicates the value proposition and unique selling points of our product offerings

  • Collaborate with cross-functional teams, including Product Management, Sales, and Customer Success, to ensure alignment on product positioning, messaging, and target audience

  • Create and maintain a library of product marketing materials, such as sales collateral, website content, case studies, and whitepapers, that effectively articulate our product benefits

  • Conduct market research and competitor analysis to identify market trends, opportunities, and threats, and utilize these insights to inform our product marketing strategy

  • Develop product launch plans, including messaging, positioning, and target audience segmentation, and work closely with the Sales and Marketing teams to ensure a successful launch

  • Track and analyze the effectiveness of product marketing campaigns and initiatives, using data-driven insights to optimize and improve future efforts

  • Serve as a subject matter expert and evangelist for our product offerings, both internally and externally, by presenting at industry events, webinars, and customer meetings

Qualifications:
● Bachelor’s degree in Marketing, Business, or a related field; MBA is a plusCompetencies

  • Effective Communication skills.

  • Excellent collaboration skills.

  • Data-driven.

  • Strategic and analytical thinking.

  • Excellent time/task management..

  • Ability to use office productivity tools professionally.

  • 8+ years of experience in product marketing, with a focus on B2B SaaS and retail technology industries

  • Proven track record of developing and executing successful product marketing strategies and campaigns

  • Strong knowledge of the B2B SaaS sales process and the retail technology landscape

  • Exceptional written and verbal communication skills, with the ability to create compelling narratives and effectively communicate complex concepts

  • Experience collaborating with cross-functional teams and working in a fast-paced, high-growth environment

  • Strong analytical and data-driven mindset, with a demonstrated ability to track and optimize marketing performance

  • Proficiency in marketing tools and platforms, such as CRM, marketing automation, and analytics tools

Work Environment

  • The job holder is to perform their duties in the office as it requires communication with employees at all levels.

  • The job holder may have to perform some duties outside the office such as visiting a training institution or a place to conduct the training, etc.

Compensation and Benefits:

  • Competitive monthly salary.

  • Health insurance for the employee and their spouse and children.

  • GOSI registration.

  • 21 working days annual vacation.

  • Stock option Plan.

  • Rewaa is one of the fastest growing companies, with great opportunities to develop.

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