Product Manager Sports Medicine

Job Description

Role Summary:

As a Product Manager for Sports Medicine for the AMICO group, you will play an important role in the development, management and implementation of the brand plan and marketing activities to healthcare professionals leveraging the best in class customer insights and thorough analysis of market and consumer trends to build effective product communications, organize successful marketing events, product promotions and educational activities while meeting the annual business objectives, customer needs and drive the line growth and profitability.

Responsibilities

• Responsibility for Gulf Region 2- UAE, Kuwait, Oman Qatar
• Propose inventory levels; work closely with the sales team to optimize inventory ROI and liquidate slow moving products.
• Develop, drive and has ownership in central and local tactics, actions, and campaigns to drive business results.
• Perform sales and marketing analysis, has a lead function at trade shows, literature development, online educational platform tools, online courses, presentations, or publicity.
• Gather internal and external market insights, learning trends etc. for continuous improvement and to share with stakeholders.
• Develop and execute education plans, providing sales trainings developing roadmaps and driving new product launches.
• Develop sales tools, customer engagement programs, events, and drives marketing campaign execution.
• Allocate and manage the budget in alignment with strategic priorities.
• Provide direct sales support in the field.
• Formulate and execute launch plans with financials, market sizing, pricing/reimbursement strategy, situation analysis and assessment of opportunities / challenges.
• Development of product(s) value propositions, creative promotional campaigns, and execute tactical plans.
• Development of key product communication essential collaterals (digital and print media) as well as effective multi-channel engagement tools.
• Training of staff on products
• Lead competitive selling strategies for AMICO as well as provide leadership in planning and managing the demand of the product.
• Provide marketing intelligence and commercial input to the development of new products.
• Identify the key target segments, business drivers, priorities, and growth opportunities.
• Manage the product(s) lifecycle development to customers and propose innovative solutions to improve the products / brands offerings.
• Determine and manage the allocation of product budget to maximize ROI.
• Exhibit strong project management skills.
• Interact with key customers and stakeholders and KOL development.
• Provide monthly plan and report the key hi-lights of the relevant products marketing activities and market feedback.

Qualifications

• Bachelor’s degree required; MBA preferred.
• Experience in the Sports Medicine sector is highly preferred.
• Experience working in the orthopedic field must be 10 years at least with 3 years in SPM.
• Excellent presentation and interpersonal communications skills
• Strong analytical and problem-solving skills
• Ability to manage multiple projects while delivering on established timelines.
• Ability to be persuasive in the absence of organizational authority.
• Must be able to understand and work within complex interdivisional procedures and policies.
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)Develop and execute the product brand plan including key growth and defense marketing strategies and tactics for the assigned product / portfolio.
• Flexibility to travel.