Prepaid CVM Expert
Job Description
Job Description – Prepaid CVM Expert (2320221L)
Job Description
Prepaid CVM Expert – ( 2320221L )
Description
Section II: ROLE PURPOSE
To support in the design and execution of successful CVM strategy across prepaid segments that extend customer lifetime value and
maximize consumer revenue through segmented campaigns and programs in collaboration with segment owners, channels and IT
functions.
Section III: KEY RESPONSIBILITIES/ACCOUNTABILITIES
Core
Responsibilities
1. Develop and implement prepaid CVM strategies: Create and execute strategies for managing the
customer lifecycle of prepaid subscribers this includes customer acquisition, onboarding, engagement,
upselling, cross-selling, and retention.
2. Offers and campaigns management: Design and manage targeted offers and campaigns to drive
prepaid customer value and revenue growth. Collaborate with marketing teams to develop compelling
offers, promotions, and personalized communication strategies.
3. Subscriber segmentation and targeting: Analyze customer data and segment prepaid subscribers
based on demographics, usage patterns, and behavior and preferences. Identify customer segments with the
highest potential for value creation to enrich the overall targeting strategies.
4. Campaign management: Plan and execute marketing campaigns to drive prepaid subscriber
acquisition, reactivation, and upselling. Collaborate with cross-functional teams, such as marketing, sales,
and customer service, to ensure seamless campaign execution and alignment with business objectives.
5. Channel optimization: Optimize the use of various customer touchpoints and channels to drive
prepaid customer value. Collaborate with digital teams to develop effective digital Channels, self-service
and mobile app strategies.
6. Customer journey mapping: Map the end-to-end customer journey for prepaid subscribers. Identify
pain points, optimize touchpoints, and enhance customer experience throughout the journey.
7. Prepaid CVM product management: Oversee the management of CVM prepaid products and
services, including pricing, promotions, and bundling options. Continuously evaluate the market and
competitors to identify opportunities for improvement or differentiation.
8. Performance tracking and reporting: Develop and maintain reporting mechanisms to track the
performance of CVM prepaid programs and campaigns. Generate regular reports and present findings to
management, highlighting successes, challenges, and recommendations for improvement.
9. Revenue and profitability management: Monitor and analyze key performance indicators (KPIs)
related to prepaid subscribers, such as revenue, churn rate, and average revenue per user (ARPU). Identify
This document classified as: Company Restricted
Data Owner: Human Resources
Role Profile
2
opportunities to optimize revenue and profitability through pricing adjustments, upselling, and crossselling.
10. Pricing strategy and profitability analysis: Analyze pricing structures and evaluate their impact on
customer value and profitability. Recommend pricing strategies to maximize revenue and profitability
while aligning with market dynamics and customer preferences.
11. Predictive modeling and Data analytics: Utilize predictive modeling techniques and advanced
analytics to forecast customer behavior, such as churn propensity, cross-sell/up-sell opportunities, and
lifetime value. To drive targeted interventions and personalized offers.
12. Collaboration with cross-functional teams: Work closely with cross-functional teams to leverage
data-driven solutions, automation, and customer engagement platforms. Collaborate on implementing and
integrating CVM tools and systems to enhance overall prepaid customer value
Qualifications
Section II: ROLE PURPOSE
To support in the design and execution of successful CVM strategy across prepaid segments that extend customer lifetime value and
maximize consumer revenue through segmented campaigns and programs in collaboration with segment owners, channels and IT
functions.
Section III: KEY RESPONSIBILITIES/ACCOUNTABILITIES
Core
Responsibilities
1. Develop and implement prepaid CVM strategies: Create and execute strategies for managing the
customer lifecycle of prepaid subscribers this includes customer acquisition, onboarding, engagement,
upselling, cross-selling, and retention.
2. Offers and campaigns management: Design and manage targeted offers and campaigns to drive
prepaid customer value and revenue growth. Collaborate with marketing teams to develop compelling
offers, promotions, and personalized communication strategies.
3. Subscriber segmentation and targeting: Analyze customer data and segment prepaid subscribers
based on demographics, usage patterns, and behavior and preferences. Identify customer segments with the
highest potential for value creation to enrich the overall targeting strategies.
4. Campaign management: Plan and execute marketing campaigns to drive prepaid subscriber
acquisition, reactivation, and upselling. Collaborate with cross-functional teams, such as marketing, sales,
and customer service, to ensure seamless campaign execution and alignment with business objectives.
5. Channel optimization: Optimize the use of various customer touchpoints and channels to drive
prepaid customer value. Collaborate with digital teams to develop effective digital Channels, self-service
and mobile app strategies.
6. Customer journey mapping: Map the end-to-end customer journey for prepaid subscribers. Identify
pain points, optimize touchpoints, and enhance customer experience throughout the journey.
7. Prepaid CVM product management: Oversee the management of CVM prepaid products and
services, including pricing, promotions, and bundling options. Continuously evaluate the market and
competitors to identify opportunities for improvement or differentiation.
8. Performance tracking and reporting: Develop and maintain reporting mechanisms to track the
performance of CVM prepaid programs and campaigns. Generate regular reports and present findings to
management, highlighting successes, challenges, and recommendations for improvement.
9. Revenue and profitability management: Monitor and analyze key performance indicators (KPIs)
related to prepaid subscribers, such as revenue, churn rate, and average revenue per user (ARPU). Identify
This document classified as: Company Restricted
Data Owner: Human Resources
Role Profile
2
opportunities to optimize revenue and profitability through pricing adjustments, upselling, and crossselling.
10. Pricing strategy and profitability analysis: Analyze pricing structures and evaluate their impact on
customer value and profitability. Recommend pricing strategies to maximize revenue and profitability
while aligning with market dynamics and customer preferences.
11. Predictive modeling and Data analytics: Utilize predictive modeling techniques and advanced
analytics to forecast customer behavior, such as churn propensity, cross-sell/up-sell opportunities, and
lifetime value. To drive targeted interventions and personalized offers.
12. Collaboration with cross-functional teams: Work closely with cross-functional teams to leverage
data-driven solutions, automation, and customer engagement platforms. Collaborate on implementing and
integrating CVM tools and systems to enhance overall prepaid customer value
Primary Location
: Kuwait-stc Head Office
Job
: Analyst
Organization
: 80 CEO Office
Schedule
: Regular
Shift
: Standard
Job Type
: Full-time Day Job
Job Posting
: Jul 6, 2023, 10:51:02 AM
