PPC Specialist
Job Description
<p><strong>Job Description</strong></p><p><br></p><p><br></p><p><span>Hi, we’re UBRIK media, a tiny agency in Dubai. We’ve been in business for 10 years and have worked with 100+ brands in the region, and we are looking for a PPC Expert.</span></p><p><br></p><p><strong>This role is not for you:</strong></p><p><br></p><ul><li><span>If you are a fresher or have no experience in an agency environment</span></li><li><span>If you don’t have an in-depth understanding of the digital marketing ecosystem</span></li><li><span>If you have less than 4 years of experience in PPC</span></li></ul><p><br></p><p><strong>So here’s what we are looking for:</strong></p><p><br></p><ul><li><span>PPC Expert in both English and Arabic</span></li><li><span>Strong analytical and mathematical skills</span></li><li><span>Ability to think strategically and develop innovative marketing strategies</span></li><li><span>Manage a number of campaigns across Google, Facebook/Instagram, LinkedIn, Snapchat, and TikTok just to name a few and work with a range of clients or internal stakeholders, giving you lots of variety but challenging you to balance a busy workload and meet tight deadlines.</span></li><li><span>Work with data, analysing trends and results, while simultaneously thinking creatively about improvements and strategies to optimize PPC campaigns.</span></li><li><span>Have 4+ years of experience in PPC.</span></li><li><span>Have done interesting things with brands.</span></li></ul><p><br></p><p><span>Keep reading, because you might be the PPC Expert we’re looking for.</span></p><p><br></p><p><strong>If you’re a good fit for our agency:</strong></p><p><br></p><ul><li><span>You’ll be creating and planning a variety of PPC campaigns across a range of digital channels (Google, Facebook/Instagram, LinkedIn, TikTok, Snapchat, Baidu, Yandex, and Twitter)</span></li><li><span>You’ll be proactive in terms of coming up with ideas, strategies and tactics for campaigns.</span></li><li><span>You’ll be involved in keyword selection and audience mapping across Ad Platforms.</span></li><li><span>You’ll monitor budgets and adjust bids to gain better ROI</span></li><li><span>You’ll be able to provide landing page and copy optimization recommendations based on data-derived touch points</span></li><li><span>You’ll devise and implement effective A/B tests to optimize conversion rates</span></li><li><span>You’ll need strong analysing trends and make data-driven decisions</span></li><li><span>You’ll be producing detailed analysis, weekly and monthly reports across campaigns</span></li></ul><p><strong>Find out if you’re a good fit in 30 seconds or less. Answer the following True/False questions:</strong></p><p><br></p><ul><li><span>I have a very good understanding of the digital marketing landscape </span></li><li><span>I have an FSO (Figure Stuff Out) mentality</span></li><li><span>I’m a doer, not a talker</span></li><li><span>I’m a numbers person</span></li><li><span>I have strong people skills</span></li><li><span>I’m organised, and I manage my time super-effectively</span></li><li><span>I’m always learning about my craft</span></li><li><span>I pay attention to every single detail</span></li><li><span>I genuinely care about increasing sales for my clients</span></li><li><span>I overdeliver 110% of the time</span></li></ul><p><br></p><p><span>If you answered “YES!” to ALL of the above questions, you’re a good fit. If you answered “no” to more than one question, you’re not a good fit.</span></p><p><br></p><p><span>These might seem like odd questions to ask on a job application. And we admit our criteria are strict. But more than ticking all the boxes on paper, we need you to fit with our culture.</span></p><p><br></p><p><span>Here’s why:</span></p><p><br></p><p><span>We run a lean operation. It’s a lot like a startup. All of our team members wear multiple hats. And unlike a big agency, there’s no place to “hide.” Every team member operates at 110% efficiency. If you aren’t someone who enjoys over-delivering, we aren’t the right agency for you.</span></p><p><br></p><p><span>Because we expect a lot from our people we make sure they’re taken care of: </span></p><p><br></p><p><span>- Work from home </span></p><p><span>- Weekly super fun team activities</span></p><p><span>- Quarterly team sessions</span></p><p><span>- And most importantly you will be treated like a person and not an employee number. </span></p><p><br></p><p><span>If you’re still reading, that’s a good sign. </span></p><p><br></p><p><br></p>
