Planning Specialist JOB
Job Description
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Job Details
Job Title
Planning Senior Specialist
Department
Planning, Strategy & Operations
Section
Brand, Planning & Insight
Unit
Planning
Direct Manager
Planning Unit Head
Direct Reports
None
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Role Purpose
The Planning Senior Specialist supports planning and development of the annual integrated marketing plan from a resourcing standpoint, ensuring that all activity is supported at an appropriate level of budget, and that DCT and Sectors build the capability to deliver.
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Key Responsibilities
Strategy & Planning:
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Supports turning audience insights into strategy based on insights created from audience research and data
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Creates an integrated marketing strategy across all audience touchpoints
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Researches recognized industry thought leaders to stay at the forefront of industry knowledge and approaches
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Assist in developing a brand strategy based on building blocks such as purpose, vision, positioning and other key attributes
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Supports analyzing customer sales funnels, taking the audience from awareness to conversion and then advocacy
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Helps to develop a corporate communications strategy for the organization to engage with internal and external audiences across owned and earned channels
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Helps to create overarching corporate messages to convey to key internal and external stakeholders
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Assists in analysing behavioral traits of a customer or audience segment
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Aids in setting SMART (Specific, Measurable, Achievable, Relevant and Time-bound) objectives
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Assists in development of robust plans to both manage and mitigate crisis and issues including mapping of potential scenarios
Measurement & Impact
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Assists in creating an analytics dashboard that collates data visualized to show performance of marketing activities
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Helps to ensure marketing activity and spend delivers a return on investment for the business
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Assists in establishing a set of rules to determine how credit for sales conversions can be assigned to audience touchpoints
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Helps set paid, owned and earned metrics across each audience touchpoint to verify levels of success
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Assists in optimising campaign performance based on ongoing data and results
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Helps to use technology-based solutions and platforms within marketing and communications activities
Shared Activity
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Carry out any other duties and responsibilities related to the role at the request of the direct manager
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Follow all relevant departmental policies, processes, standard operating procedures, and instructions so that work is carried out in a controlled and consistent manner.
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Demonstrate compliance to organization’s values and ethics at all times to support the establishment of a value drive culture within the organization.
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Contribute to the identification of opportunities for continuous improvement and sustainability of systems, processes and practices considering global standards, productivity improvement and cost reduction.
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Communication and Business Relationships
Internal
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Brand, Planning & Insight
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Sector Marketing
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Strategic Communications
External
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Creative agency
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Data & analytics agency
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Qualifications
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Bachelors degree in relevant industry
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Experience
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3-5 years experience in similar role or industry
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Skills
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Language:
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Full professional English proficiency both in speaking and writing
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Arabic bilingual desirable but not mandatory
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Skilled in MS Office (PowerPoint, Word and Excel)
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Administrative skills and attention to detail
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Self-motivated with a proven ability to complete work in a timely manner
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Experience and knowledge of Production processes and requirements
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Knowledge of the Film & TV Industry in Abu Dhabi and UAE preferrable
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Expert knowledge on rebates schemes, preferably accustomed with UAE best practices
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Experience with business planning
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Extensive experience with program management related to finance and policy
Version x
31 May 2022
Approved by: Department of Culture & Tourism
Organization Development Section
