Performance Marketing Specialist

Job Description

<p><span>The performance Marketing Specialist will implement the Company’s Social Media Strategy, developing brand awareness, generating inbound traffic, and encouraging product/service adoption. This role coordinates with the internal Marketing and PR teams to support their respective missions, ensuring consistency in voice and cultivating a social media referral network. Manage and maintain a presence on social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed.</span></p><p><br></p><p><strong>Responsibilities</strong></p><ul><li>Manage &amp; Implement advertisement online strategies to generate traffic &amp; leads for the Enrollment department.</li><li>Prepare a monthly content calendar to be posted on the Academy’s Social Media platforms.</li><li>Implement the Academy Communication’s Strategy on the Academy’s Social Media platforms &amp; Website.</li><li>Reflect the Academy values &amp; Programs on the website on a regular basis.</li><li>Manage the moderation process on the Academy’s Social Media platforms</li><li>Manage &amp; supervise production activities “Video, Photos and Designs”</li><li>Manage &amp; implement local and regional marketing research activities.</li><li>Plan and execute all digital marketing, including SEO/SEM, marketing database, email, portals, social media, and display advertising campaigns.</li><li>Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)</li><li>work on various social media platforms including FB, TWITTER, INSTAGRAM, YOUTUBE, Tiktok </li><li>Update the Academy news on the website.</li><li>Understand gender and how to develop gender-sensitive contentment while knowing how to effectively and concisely story tell in any given media space.</li><li>Evaluate important metrics that affect our website traffic, service quotas, and target audience.</li><li>Identify trends and insights, and optimize spend and performance based on the insights</li><li>Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints</li><li>Capture photos/videos of events on campus, edit and upload images so as to drive traffic into RACA. Build and Maintain relationships with students/staff/faculty/alumni.</li></ul><p><br></p><p><strong>Qualifications</strong></p><ul><li>Bachelor’s degree in Marketing or any relevant.</li><li>2-3 years of experience in the field. </li><li>Proven working experience in digital marketing</li><li>Excellent understanding of digital marketing concepts and best practices</li><li>Experience with B2C and B2B social media marketing, SEM, and email campaigns</li><li>Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns</li><li>Perfect knowledge of web analytics tools</li><li>Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends) and ad-serving tools (e.g., DART, Atlas)</li><li>Experience in setting up and optimizing Google Ad-words campaigns</li><li>Excellent command of both Arabic &amp; English Language</li><li>Experience in META Tag, Google Ads</li></ul><p><br></p>