Performance & Digital Marketing Lead

Job Description

We’re seeking to hire an experienced “<strong>Performance &amp; Digital Marketing Lead (Mobile and Web)” </strong>to join a tech company specialized in the healthcare field.<p><br></p>In this role, one shall be responsible for developing and executing performance and digital marketing strategies across various social channels to drive hyper-growth for our app to increase the company’s visibility and reach.<p><br></p>The ideal candidate will have a deep understanding of digital marketing and performance marketing, as well as experience in developing and executing campaigns in a fast-paced environment.<p><br></p><strong>Performance &amp; Digital Marketing Lead</strong> <strong>Keys and responsibilities:</strong><p><br></p><ul><li>Manage the company’s performance marketing strategy across various social channels, including but not limited to Facebook, Instagram, Snapchat, TikTok, YouTube, etc</li><li>Design and execute end-to-end performance marketing campaigns, including identifying target audiences, developing creative assets, defining KPIs, setting budgets, optimizing bidding strategies, and monitoring results</li><li>Continuously analyze campaign performance metrics to identify areas of improvement and adjust strategies to maximize ROI</li><li>Collaborate with cross-functional teams, including product, design, engineering, data analytics, and sales to ensure campaigns are aligned with business objectives and are optimized for revenue growth</li><li>Develop and manage relationships with key partners and vendors, including ad networks, social platforms, and agencies</li><li>Stay up-to-date with the latest industry trends and best practices, and identify opportunities to innovate and drive competitive advantage<br></li></ul><p><br></p><strong>Performance &amp; Digital Marketing Lead</strong> <strong>Skills and Requirements:</strong><p><br></p><ul><li>Bachelors degree in Marketing, Business Administration, or a related field</li><li>5+ years of experience minimum in performance marketing, preferably in a fast-paced e-commerce or mobile app environment</li><li>Strong understanding of social media platforms, ad formats, targeting options, and optimization strategies</li><li>Demonstrated ability to develop and execute successful performance marketing campaigns that drive revenue growth</li><li>Experience with data analytics tools, such as Google Analytics, Mixpanel, or similar</li><li>Hands-on experience with marketing tools like Google Ads, Business Manager, MoEngage, Adjust </li><li>Experience in SEO/SEM as well as ASO</li><li>Excellent analytical, communication, and project management skills</li><li>Ability to work effectively in a cross-functional team environment</li><li>Passion for innovation, experimentation, and continuous learning<br></li></ul>