Performance Digital Marketing

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<p>Job Title: Performance Digital Marketing Manager</p><p>Job Location: Amman, Jordan.</p><p>Job Type: Full-time (Remotely)</p><p><br></p><p>We are looking for a performance digital marketing manager with focus on data-driven decision-making and measurable results. This job typically involves managing campaigns across various digital channels, including search engines, social media, email, and display advertising, with the goal of driving conversions and maximizing return on investment (ROI). Here are some common responsibilities of a performance digital marketing role:</p><p><br></p><p><strong>Skills </strong></p><ol><li><strong>Data Analysis: </strong>Strong analytical skills and experience with data analysis and reporting tools are essential for a performance digital marketer. The ability to analyze and interpret data from various digital marketing channels is critical for optimizing campaigns and maximizing ROI.</li><li><strong>Paid Advertising:</strong> Expertise in paid search, social media, and display advertising is important for managing campaigns across multiple channels. A performance digital marketer should be familiar with keyword research, ad copy creation, bid management, and A/B testing.</li><li><strong>Conversion Rate Optimization:</strong> A solid understanding of conversion rate optimization (CRO) and A/B testing is essential for improving website performance and maximizing conversion rates. A performance digital marketer should be able to develop and implement effective CRO strategies that drive results.</li><li><strong>Digital Marketing Tools:</strong> Familiarity with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads, and other marketing automation tools is important for managing campaigns and tracking performance.</li><li><strong>Creative Skills:</strong> While technical and analytical skills are essential, creativity is also important for developing effective ad creative, landing pages, and other marketing assets. A performance digital marketer should be able to work collaboratively with creative teams to develop engaging and effective marketing materials.</li><li>Communication Skills: Effective communication and collaboration with cross-functional teams, including creative, sales, and product teams, is critical for achieving marketing goals and maximizing ROI.</li><li><strong>Strategic Thinking:</strong> The ability to think strategically and develop effective marketing strategies that align with business goals is essential for a performance digital marketer. They should be able to identify new opportunities and stay up-to-date on industry trends and best practices.</li><li><strong>Project Management: </strong>Strong project management skills are essential for managing multiple campaigns and ensuring that all projects are completed on time and within budget.</li></ol><p><br></p><p><strong>Responsibilities</strong></p><ol><li>Developing and executing digital marketing campaigns that drive traffic, leads, and sales, while meeting performance goals and KPIs.</li><li>Conducting ongoing analysis of campaign performance, identifying areas for optimization, and making data-driven decisions to improve results.</li><li>Managing the company’s paid search, social, and display advertising campaigns, including keyword research, ad copy creation, bid management, and A/B testing.</li><li>Creating and optimizing landing pages and website funnels to improve conversion rates and user experience.</li><li>Conducting regular A/B tests to optimize campaigns, including landing pages, ad copy, and audience targeting.</li><li>Collaborating with the creative team to develop and implement effective ad creative and messaging.</li><li>Staying up-to-date on industry trends and best practices, and implementing new technologies and strategies to improve performance.</li><li>Developing and presenting regular reports on campaign performance and ROI to stakeholders.</li></ol><p><br></p><p><strong>Qualifications</strong></p><p><span>To be successful in a performance digital marketing role, candidates should have strong analytical skills and experience with data analysis and reporting tools. They should also have a deep understanding of paid search, social, and display advertising, as well as experience with conversion rate optimization and A/B testing. Strong communication and project management skills are also essential, as is the ability to work effectively with cross-functional teams. A bachelor’s degree in marketing, business, or a related field is typically required, along with several years of experience in digital marketing or a related field.</span></p><p><br></p>