Paid Social Media Executive

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Job Description

<p><span>Target Country: Lebanon</span></p><p><span>Citizenship: Lebanese</span></p><p><br></p><p><span>Minimum 2-3 years experience in managing paid social media campaigns.</span></p><p><br></p><p><span>Required Platforms: Meta, Snapchat, TikTok</span></p><p><br></p><p><span>Fluency and ability to run campaigns in English and Arabic.</span></p><p><br></p><p><span>Required Skills:</span></p><p><br></p><ul><li><span>Analyze client requirements, set up campaigns accordingly, monitor and report KPIs.</span></li><li><span>Understanding of the most common social media KPIs per objective.</span></li><li><span>Setting up reach, engagement, traffic and conversions campaigns.</span></li><li><span>Knowledge of the visual requirements for different placements: feed, story, reel, etc..</span></li><li><span>Ability to set up UTMs to track campaigns.</span></li><li><span>Attention to detail and dedication to continuous monitoring of campaigns.</span></li><li><span>Ability to make decisions and optimize performance.</span></li></ul><p><br></p><p><span>Preferred Skills:</span></p><p><br></p><ul><li><span>Ability to set up tracking including: add to cart, view cart, checkout and purchase.</span></li><li><span>Knowledge of Google Tag Manager and GA4.</span></li><li><span>Knowledge in setting up Meta Catalog Ads.</span></li><li><span>Knowledge of Google Ads.</span></li></ul><p><br></p>