Paid Media Executive

Job Description

<p>Job title:&nbsp;<strong>Paid Media Executive&nbsp;</strong></p><p>Preferred&nbsp;location:&nbsp;&nbsp;<strong>Beirut – Lebanon&nbsp;</strong></p><p><br></p><p><strong>Responsibilities:</strong></p><p><br></p><ul><li>Analyze client requirements, set up campaigns accordingly, monitor and report KPIs.</li><li>Understanding of the most common social media KPIs per objective.</li><li>Setting up reach, engagement, traffic and conversions campaigns.</li><li>Knowledge of the visual requirements for different placements: feed, story, reel, etc..</li><li>Ability to set up UTMs to track campaigns.</li><li>Attention to detail and dedication to continuous monitoring of campaigns.</li><li>Ability to make decisions and optimize performance.</li></ul><p><br></p><p><strong>Requirements:</strong></p><p><br></p><ul><li>Ability to set up tracking including: add to cart, view cart, checkout and purchase.</li><li>Knowledge of Google Tag Manager and GA4.</li><li>Knowledge in setting up Meta Catalog Ads.</li><li>Knowledge of Google Ads.</li><li>Fluency and ability to run campaigns in English and Arabic.</li><li>Required Platforms: Meta, Snapchat, TikTok.</li><li>Minimum 2-3 years experience in managing paid social media campaigns.</li></ul><p><br></p>