Online Merchandiser – Retail

Job Description

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world’s most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role:

The job holder is responsible for Fashion website on product content and online promotional activities across Fashion Ecommerce platforms and 3rd parties to drive trade. The job holder will also be accountable for generating an augmented customer experience and to develop and execute the Fashion brand image (DNA) into the market and provide a unique digital consumer experience.

What you will do:-

Description of Accountability:
– Setup products for sale on Fashion website and mobile apps using ecommerce platform
– Manages Online Merchandising – Category Listing
– Report weekly sales performance for products and categories
– Ensure website assets are photographed, retouched, and aesthetically on-brand
– Monitor web analytics as per principle guidelines
– Assist in coordinating initial allocations, new samples, and core replenishment
– Ensure product is delivered to distribution centers and coordinate on-sales and pre-sales
– Work on Improvement plans to enhance customer experience
– Publish collateral for Watsons online platforms Home Page and new landing pages
– Prepare reports and analyze conversion numbers
– Execute catalog audits to ensure the right products are up for sale on Fashion online platforms
– Monitor inventory levels for all GCC domains
– Reference analytics tools to explore and report on trends and opportunities
– Demand Management (from Sales insights)
– Develop SEO (search engine optimization) and pay-per-click (PPC)
– Propose and setup promotions for FAshion online platform
– Report promotion performance for each campaign
– Support the Senior Marketing Manager to improve our digital strategies for website merchandising, promotions personalization, and new digital experiences
– Keep Ecom site exciting and alive (Banners, Blogs)
– Request and deliver collateral for new and existing international domains
– Building strong relationship with internal and external teams, especially the Buying and other brand teams
– Partner with key cross-functional teams including Creative Team and Marketing Team