Mobile Application Marketing Specialist

Job Description

<br>As a Mobile Application Marketing Specialist at Deriv, your main responsibility will be to manage effective marketing campaigns for our mobile applications. Your role will involve planning and executing campaigns to ensure we meet targeted key performance metrics.<br><br>You will bring a new life to our campaigns and help us ace our marketing efforts in the mobile space. Your insights into mobile marketing performance will be crucial for client acquisition and customer revenue. You will work closely with our team to develop innovative mobile marketing strategies and tactics to increase customer trust and recognition in the fintech industry.<br><br><strong>Your challenges<br></strong><ul><li> Manage all aspects of Deriv’s mobile marketing campaigns, including budgeting, executing ads, coordinating with different teams to drive mobile traffic, and reporting on campaign performance. </li><li> Manage ads on various mobile advertising platforms such as Facebook, Instagram, Google, and Apple Search. </li><li> Collaborate with the Paid Acquisition team to drive downloads and seamless execution of the pre-set strategy. </li><li> Provide performance reporting and analysis on campaigns — what worked, what didn’t, and why — and take relevant action on insights gained. <br><br></li></ul><strong>Requirements<br></strong><ul><li> University degree in marketing, communications, business, or a related field or equivalent work experience </li><li> 2+ years of experience in digital marketing with a focus on paid advertising and mobile app marketing </li><li> Experience in using Mobile Measurement Partners such as Adjust or AppsFlyer </li><li> Excellent understanding of conversion rate optimisation for banners, landing pages, and customer activation funnel </li><li> Good knowledge of analytics tools such as Google Analytics and marketing automation tools </li><li> Strong analytical and communication skills </li><li> Excellent spoken and written English skills <br><br></li></ul><strong>What’s Good To Have<br></strong><ul><li> Work experience in the fintech industry </li><li> Experience with multi-site collaboration over different time zones <br><br></li></ul><strong>Benefits<br></strong><ul><li> Market-based salary </li><li> Annual performance bonus </li><li> Medical insurance </li><li> Housing and transportation allowance </li><li> Casual dress code </li><li> Work permit </li><li> A chance to work with top talent from across the globe (70+ nationalities) </li><li> Ample team-building and bonding activities </li><li> Great overseas travel opportunities</li></ul>