Media Planning Executive
Job Description
Responsibilities:
- Setting up, trafficking and optimization of TV, Digital, Out Of Home and Radio campaigns including all self-serving platforms (Facebook, Twitter, Snapchat, Google, etc…)
- Learn and manage all ad buying models online from display to video and social
- Manage and operate daily TV media planning in alignment with marketing objectives
- Liaise with marketing, brand and creative team to develop media strategies and campaigns
- Input and organization of media data with extreme attention to detail and precision
- Reporting and analytics with the ability to look beyond data with an analytical approach
Requirements:
- Holder of a Bachelor Degree in Marketing from a reputable University
- Minimum of 3 years of experience as a leading a media planning role in an agency or client side. Experience in media operations, search, social, mobile, display and programmatic advertising is essential
- Fluency in Arabic and English is a must
- Proficient in using standard offline and online media research and planning tools
- Exceptional organizational and communication skills to work closely with and build relationships with brand managers, creative producers and social media teams
- Detail oriented and proficient at managing projects, organize, prioritize and structure workload
- Strong drive for continuous learning and research on the subject matter for personal development
