Media buying Specialist

Job Description

<p><span>The Media Buyer Specialist’s role is </span><span>negotiating and buying advertising inventory for clients. Ensuring that ads reach target audiences through high-quality channels at the lowest possible prices. Your goal will be to optimize ad exposure and outdo the competition while staying within budget.</span></p><p><br></p><p><strong><em>Your daily tasks will include but are not limited to the following:</em></strong></p><p><br></p><ul><li><span>Conducting detailed market research based on demographics, user needs, etc.&nbsp;</span></li><li><span>Preparing the advertisement budget and scheduling timelines for publications.&nbsp;</span></li><li><span>Overseeing the day-to-day performance of media advertisements.&nbsp;</span></li><li><span>Assisting in planning out creative advertising materials along with a creative team</span></li><li><span>Keeping the clients updated with the media plans.&nbsp;</span></li><li><span>Taking feedback and approvals from the clients.</span></li><li><span>Analyzing and monitoring the Return on Investment (ROI).&nbsp;</span></li><li><span>Monitoring the Ad performance metric and the budget spent, and optimizing when needed</span></li><li><span>Working in coordination with the Advertising team members.&nbsp;</span></li><li><span>Building a healthy relationship with the advertising agencies.&nbsp;</span></li><li><span>Staying abreast of the latest trends in the marketing industry.&nbsp;</span></li><li><span>Report to clients’ ad results, and suggest recommendations</span></li></ul><p><br></p>