Media Buyer

Job Description

<strong>Media Buyer Responsibilities:</strong><ul><li>Conducting market research and analyzing demographics, media usage, psychographic, and buying patterns to define the target audience and campaign requirements.</li><li>Developing advertising strategies and campaigns with marketing teams to most effectively reach the desired audience.</li><li>Proofreading advertising material before launching campaigns.</li><li>Coordinating and overseeing the development and launch of campaigns.</li><li>Managing budgets and monitoring campaigns costs and ROI metrics.</li><li>Tracking and presenting campaign data such as views, click-throughs rates, engagements, and customer conversion rates.</li><li>Monitoring audience and media trends, practices, and new technologies.</li></ul><strong>Media Buyer Requirements:</strong><ul><li>Bachelor’s degree in advertising, marketing, communications, or similar.</li><li>Minimum of three years of experience as a media buyer or similar.</li><li>Good understanding of media analytics tools </li><li>Strong computer skills with programs such as MS Office, Google Suite, and Facebook Business Manager.</li><li>Excellent financial skills and the ability to manage large budgets.</li><li>The ability to collaborate with others and work as part of a team.</li><li>Exceptional organizational and project management skills.</li><li>Strong communication and networking abilities.</li><li>Excellent interpersonal and negotiation skills.</li></ul><p><br></p>