Media Buyer
Job Description
Job brief
We are looking for a Media Buyer to negotiate and buy advertising inventory for clients. You will ensure that ads reach target audiences through high-quality channels at the lowest possible prices.
In this role, you should be an effective negotiator, critical thinker and able to establish trust and build rapport with clients and media professionals. If you’re knowledgeable about current media channels and advertising options, we’d like to meet you.
Your goal will be to optimize ad exposure and outdo competition while staying within budgets.
Responsibilities
- Help identify target audiences and plan media campaigns
- Compare and negotiate rates, ad space and airtime
- Optimize plans and budgets according to the best media mix
- Prepare schedules and adjust when needed
- Experiment with new platforms and channels
- Ensure ads are creative and displayed appropriately
- Monitor costs and return on investment (ROI)
- Report to clients and build long-term relationships
Developing effective media buying strategies
Negotiating ad space and time slots with various media outlets
Participating in media planning to identify target audiences and craft effective campaigns
Typical responsibilities of the job include:
- negotiating the best price, quality and placement of advertisements
- keeping up to date with fluctuations in popularity ratings and developments in the industry
- maintaining good relationships with media sales staff
- securing the best airtime slots
- managing media bookings
Advertising costs are rarely constant, particularly for television broadcasts where prices are related to viewing figures.
